B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ward6 Launches ‘Two Worlds, Two Words’ Campaign For Western Sydney Migrant Resource Centre
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Ward6 Launches ‘Two Worlds, Two Words’ Campaign For Western Sydney Migrant Resource Centre
AdvertisingCampaigns

Ward6 Launches ‘Two Worlds, Two Words’ Campaign For Western Sydney Migrant Resource Centre

brooke.thompson
Published on: 11th August 2017 at 8:15 AM
brooke.thompson
Share
3 Min Read
SHARE

Asia-Pacific creative agency Ward6 has just released a campaign for the Western Sydney Migrant Resource Centre (MRC) that highlights the story of refugee and migrant communities leaving behind their old world and arriving in a new one – Australia.

The campaign, titled ‘Two Worlds, Two Words’, asks communities to share two words of hope, strength and advice for those who have recently arrived.

The agency used the Western Sydney community to help launch the idea via a series of videos featuring a range of local people sharing their two words of advice and a trio of sisters who moved from Iraq in 2016.

In addition, the idea is now being used in a range of Western Sydney MRC’s support materials such as informational leaflets and booklets, as well as community engagement events.

Rachel Haywood, marketing manager at Western Sydney MRC, said: “Language barriers can damage confidence, creating a sense of isolation, and put both physical and mental health in danger.

“The challenge was to help the centre give individuals the strength to take gradual steps outside their comfort zone and embrace a new world.”

Ward6 creative director Grant Foster said: “The idea is deliberately simple so we could cut through traditional cultural boundaries.

“We shot footage of many people for shared content across communities, each story built around a relevant two word phrase, to clearly and deliberately bridge the gap between the migrants’ countries of origin and their new home in Australia.”

Ward6 CEO Stuart Black added: “As anyone living in Australia knows, life for newly-arrived refugees and migrants is not easy.

“This is an issue we feel strongly about at the agency, and if we can do something to make life a little better for these newest of people living in our community, to make them feel welcomed and valued, then we will know we’ve done something worthwhile.”

CREDITS

Agency: Ward6

Client: Western Sydney Migrant Resource Centre

Creative team: Grant Foster, Steve Samuel, and Holly Philip

Director: Michael Corridore

Production house: Photo Play

Marketing manager: Rachel Haywood

Planner: Rob Mortimer

Account director: Christina Salisbury

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Löwenbräu Keller
Share

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?