WA Creative Tech Agency Adapptor Opens Melbourne Office

WA Creative Tech Agency Adapptor Opens Melbourne Office
Sarah Sproule
By Sarah Sproule



Respected Perth creative applications company, Adapptor, today announce their Melbourne expansion on the back of a spate of recent large-scale national and international mobile projects.

Numerous projects have launched over the past two months, including a collaboration with Sydney agency HOST to release Play Packs, an app featuring WhatSoNot (DJs Flume and Emoh Instead) for Wild Turkey label, American HoneyTM. Other major releases include an all new iiNet Customer Support App, a Barbie Kinect installation for Mattel® Malaysia and an AR mapping app for development giant Mirvac.

“The growth in work originating from agencies in Melbourne and Sydney, combined with the significant competitive advantages we are building in highly technical dev meant that an east coast office was a natural next step for the business,” explained Adapptor Managing Director, Marc Loveridge.

With considerable experience across the health, government, transport, tourism and construction/property sectors, the Melbourne office will aim to leverage these capabilities on the east coast – working as a skilled consultancy for agencies, and directly with IT groups and brands.

The company has appointed Sarah Sproule as Strategy and Client Service Director of the Melbourne office. Sarah was previously a Director of Gun Communications and, prior to that, was General Manager of Spin, Melbourne.

Adapptor plays an active role in the Australian digital marketing industry supporting the OzApp Awards, StartUp Weekend, Adschool, ADMA, AIMIA, Curtin Growth Ignition and the Emergence Creative Festival. Founded in 2010 the company boasts one of Australia’s most experienced iOS and Android developer teams with extensive experience in Objective C, Java and C# for mobile platforms.An invited member of the global Microsoft Kinect and Leap Motion developer programs, Adapptor’s labs program, called ‘The Vat’, actively prototypes gesture controlled applications, working closely with agency partners, to deliver unique digital activation experiences.

Recent technological achievements include an OpenGL music mix-deck (for HOST’s American Honey “Play Packs” App), server side geo-mapping of traffic incident impact zones (Right Move Perth), a cloud based shared family health record (HBF Pocket Health) and fully functioning offline slippy maps within iOS/Android (Experience WA Tourism WA App).




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