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Reading: Volkswagen Australia Adds DAB+ Radio To 2022 Models
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B&T > Marketing > Volkswagen Australia Adds DAB+ Radio To 2022 Models
Marketing

Volkswagen Australia Adds DAB+ Radio To 2022 Models

Staff Writers
Published on: 28th September 2021 at 10:59 AM
Edited by Staff Writers
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Industry body Commercial Radio Australia has welcomed the news that Volkswagen Australia has added DAB+ digital radio across most of its model year 2022 vehicle range, including its updated T-Cross SUV.

All Volkswagen passenger and commercial vehicles in Australia will offer DAB+ with the exception of the base model grades of its van and ute range.

The number of new vehicles on the road with DAB+ has increased by 420,000 in the first half of the calendar year of 2021.

Seventy-six per cent of all new vehicles sold in Australia are factory fitted with DAB+.

DAB+ stands for Digital Audio Broadcasting and is on air in the five major metro markets as well as Hobart, Darwin, Canberra and Mandurah.

Commercial broadcasters on the Gold Coast are in the process of working with the Australian Communications and Media Authority to roll out DAB+ in that market.

CRA chief executive officer Joan Warner, said:  “The number of new vehicles sold with DAB+ was up by 25 per cent in the first half of the year compared to last year.

“This is good news for radio listeners who will benefit from the extra station choice, reliability and ease of use of digital technology. ”

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TAGGED: Commercial Radio Australia, DAB+, Joan Warner, Volkswagen
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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