B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Seven
  • ABC
  • WPP Media
  • Thinkerbell
  • Partner content
  • Meta
  • Channel 9
  • Channel 10
  • channel 7
  • Google
  • SBS
  • B&T Exclusive
  • Are Media
  • Pinterest
  • TikTok
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Volk & Sportsbet Recreate John Aloisi’s Unforgettable 2005 Penalty In $100k Cash Giveaway
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Sports Marketing > Volk & Sportsbet Recreate John Aloisi’s Unforgettable 2005 Penalty In $100k Cash Giveaway
MarketingSports Marketing

Volk & Sportsbet Recreate John Aloisi’s Unforgettable 2005 Penalty In $100k Cash Giveaway

Staff Writers
Published on: 13th October 2025 at 10:12 AM
Edited by Staff Writers
Share
2 Min Read
Alexander Volkanovski (L) and John Aloisi (R).
Photo by Josh Chadwick/Getty Images for Sportsbet.
Photo by Josh Chadwick/Getty Images for Sportsbet.
Photo by Josh Chadwick/Getty Images for Sportsbet.
Photo by Josh Chadwick/Getty Images for Sportsbet.
Sportsbet ‘Kick For Cash’ At Guineas Day
Alexander Volkanovski (L) and John Aloisi (R).
Sportsbet ‘Kick For Cash’ At Guineas Day
Photo by Josh Chadwick/Getty Images for Sportsbet.
Sportsbet ‘Kick For Cash’ At Guineas Day
Photo by Josh Chadwick/Getty Images for Sportsbet.
Sportsbet ‘Kick For Cash’ At Guineas Day
Photo by Josh Chadwick/Getty Images for Sportsbet.
Sportsbet ‘Kick For Cash’ At Guineas Day
Photo by Josh Chadwick/Getty Images for Sportsbet.

Sportsbet gave racegoers at the Sportsbet Caulfield Guineas the chance to win a share in $100,000 by recreating John Aloisi’s unforgettable 2005 penalty at a trackside Kick for Cash activation at Caulfield Racecourse.

Marking almost 20 years since the iconic spot-kick against Uruguay that sealed Australia’s place at the 2006 FIFA World Cup, Aloisi was on hand to meet fans and witness attempts first-hand. Successful participants across Guineas Day and Sportsbet Caulfield Cup Day split the $100,000 prize pool.

The celebration also featured a celebrity penalty challenge, with UFC star Alexander Volkanovski joining AFL and AFLW talent Nick Watson, Jack Higgins, Tom Barrass, Ruby Schleicher and Sarah Rowe to test their technique in front of a packed crowd.

“Two decades on, that night in 2005 remains unforgettable. I’m grateful to Sportsbet for bringing the moment back to life and sharing it with everyone here,” said Australian Socceroos legend John Aloisi.

“With the World Cup on the horizon, I can’t wait to see how the next golden generation of Socceroos performs, and today is a great way to build momentum for what promises to be an exciting period for Australian football.”

“Sportsbet is always looking to innovate through our partnership with the Melbourne Racing Club, and with the 2026 World Cup not far away this was the perfect moment to bring football to Caulfield,” commented Yuta Kobayashi, head of brand, advertising, and PR at Sportsbet.

“It was fantastic to have John Aloisi join the roster of global sporting icons we’ve hosted here, including Rob Gronkowski, Scottie Pippen and Alexander ‘Volk’ Volkanovski.”

“Our Kick for Cash activation is one of our biggest yet at 12 metres high, and fans will have another chance at Sportsbet Caulfield Cup to win a share of $100,000.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Sportsbet
Share
Oliver Cerovic
By Oliver Cerovic
Oliver is a journalist at B&T, joining in April 2025 after completing a Bachelor of Communications, majoring in Journalism at UTS. He covers media agencies and owners, and has a strong interest in sports marketing. Oliver has a background in sport, previously writing for Fox League and the Manly Warringah Sea Eagles. He famously hit a last-ball six in the 2026 Big Clash to deliver his Indies side to a 19 point loss.

Latest News

WPP Media Tops Aussie RECMA Report, Omnicom Media Dominates On Global Stage
06/11/2026
Southern Cross Media Group Is Dead, Long Live Seven Media Group
06/11/2026
TV Ratings (5/11/26): Million-Dollar Mare Gives Nine A Ratings Boost
06/11/2026
Starbucks Gets Artist Geoff McFetridge To Bring Cups To Life In Christmas Campaign
06/11/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?