B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: VMO And Spark Foundry Unveil 360° Campaign For Ten’s “I’m A Celeb…!”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > VMO And Spark Foundry Unveil 360° Campaign For Ten’s “I’m A Celeb…!”
Campaigns

VMO And Spark Foundry Unveil 360° Campaign For Ten’s “I’m A Celeb…!”

Staff Writers
Published on: 12th February 2018 at 8:42 AM
Staff Writers
Share
3 Min Read
SHARE

To promote the premiere of the fourth season Ten’s I’m a Celebrity…Get Me Out of Here!, Spark Foundry and Network Ten partnered with VMO to deliver a 360° campaign domination at Sydney’s iconic Manly Wharf – a media first at a landmark commuter hub that attracts more than 16,000 visitors daily.

Demonstrating the power of combining strategic insights with digital and traditional out-of-home formats to dominate an environment, Spark and VMO delivered a campaign strategically built around the customer journey, impacting this highly captive audience across their commute in a key ratings area.

The four-week out-of-home campaign includes a full takeover of the Manly Wharf environment combining window and floor decals, hanging banners with WiFi integration and dynamic digital creative delivered via VMO’s premium, large format digital screens.

Showcasing VMO’s digital flexibility, multiple pieces of creative were programmed to play across the digital screens at target times over the campaign period – each message tailored to the time and day it appeared.

VMO’s GM sales and marketing Paul Butler said: “Delivering the right solution for Network Ten was paramount to achieving their campaign objective. Our Manly Wharf location offered the scale and impact at launch and played a key role in generating hype for their upcoming season of the show. The formula is simple yet potent: engage the right audiences in the right locations and at the right time.”

Spark Foundry Business Director, Jason Bradner, said: “It was great partnering with VMO for our client Network Ten to deliver a new, highly targeted and engaged channel for the launch of I’m a Celebrity…Get Me Out of Here!”

Testament to the effectiveness of this approach, the show has since achieved its best-ever ratings attracting 1.52 million viewers nationally for its first episode on 28 February.

Network Ten’s head of marketing and social media, Brad Garbutt, said: “Network Ten was excited to partner with VMO and Manly Wharf to promote the fourth season of the hit family entertainment show I’m A Celebrity…Get Me Out of Here!

“Manly, as the gateway to the family-friendly Northern beaches, was a key target area for our campaign. VMO delivered high-impact media with a tailored mix of static and digital positions, enabling us to tailor our creative messaging ahead of the season return.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: I'm a Celebrity Get Me Out of Here, Network Ten, Spark Foundry, vmo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?