VMO has announced the addition of seven new sites to its growing office tower network, further expanding its portfolio across key commercial precincts in Melbourne, Canberra, and Brisbane.
The seven new sites include, 70 City Road, Southbank, Melbourne, 470 Collins Street, Melbourne, 584 Swan Street, Melbourne, Kings Club, 80 Dorcas Street, Melbourne, 10 Rudd Street, Canberra, 154 Melbourne Street, Brisbane and 82 Eagle Street, Brisbane.
The expanded network gives brands greater access to AB audiences and decision-makers in CBD locations, reaching them during high-attention moments across the working week.
“We’re doubling down on growing our office network in direct response to strong demand from advertisers looking to connect with high-value audiences in premium spaces, said Anthony Deeble, chief commercial officer of The HOYTS Group and VMO.
“We’ve built trusted relationships with commercial partners who recognise the value of our quality network, and it’s this foundation that has enabled us to continue expanding across Australia.”
“High exposure to the likes of affluent C-suite professionals creates a powerful opportunity for brands to connect meaningfully and repeatedly with the people who influence major household decisions,” added Paul Butler, managing director of VMO.
“Our network delivers exactly that. It places brands directly in front of this audience to make an impact where it matters most, and we’re excited to give brands even greater opportunity to do so.”
In September last year, VMO expanded its office media network to Australia, building on the success of its New Zealand circuit launched in 2014.
