Following a competitive pitch process, fitness and lifestyle group, Viva Leisure, has appointed WiredCo. as its agency of record for brand paid media, creative, and earned media duties across its portfolio of brands.
The group, which has over 490 locations throughout Australia, Asia and New Zealand, is home to brands like Club Lime and Plus Fitness, boutique brands like GROUNDUP, and hiit republic, and
its eCommerce supplement brand, Supp Society.
“We’re so excited to be partnering with such an impressive house of brands and a leading Aussie business that’s been on an amazing growth journey. There’s so much we’re planning to do together
and with the brilliant humans at Viva, we know it’s going to be an epic and seriously rewarding ride,” said founder and CEO at WiredCo., Angela Hampton.
The appointment secures WiredCo. as their ‘Brandformance’ agency of record working across Viva’s house of brands to help achieve the businesses’ short and long-term growth ambitions. And with big goals and targets, WiredCo.’s holistically integrated media and creative approach enables a strong working partnership that spans all levels of Viva Leisure’s marketing activity.
“We’re pumped to be partnering with Rob and his team to help grow Viva’s brands and business to drive more value for their shareholders. With over 600,000 members and a wellness category that’s growing 7.5 per cent per year, this is a unique opportunity to use our brandformance model to help build their brands through powerful creative ideas and scaling them through smart paid, owned and earned media strategies,” said managing director and partner at WiredCo., David Kennedy-Cosgrove.
Chief operating officer at Viva Leisure, Sean Hodges, commented on the appointment, “At Viva Leisure, we’re constantly evolving to deliver more value to our members and partners. WiredCo. brings a fresh perspective and proven capability that aligns perfectly with our vision for growth and innovation. We’re excited to get started and see the impact this partnership will have across our business.”
Echoing Sean’s comments, chief marketing and data officer at Viva Leisure, Rob Nolan added, “WiredCo. impressed us from day one with their mix of creativity, data smarts and genuine partnership mindset. They understand that marketing today is as much about precision and performance as it is about storytelling.
“Equally important, they’re a team we’re energised to collaborate with. The best partnerships are built on shared ambition and mutual respect, and we found both from day one.”
WiredCo. has spent the last three years building, refining and implementing their AI driven MarTech stack to specifically attract and power high growth businesses like Viva Leisure. Its stack brings together a collection of owned and third-party tools aimed at super-charging strategy, media buying, creative, and efficiency capabilities, including WiredPredictsTM, a proprietary tool that predicts media and commercial outcomes with over 95 per cent accuracy, and WiredIQTM, an AI powered creative and performance intelligence and reporting tool.
WiredCo., is home to some of Australian brands Mutti, Peters Ice Cream, Pizza Hut, Boost Mobile, Viva Leisure, Red Bull, THE ICONIC, Reckitt, P.E Nation and Georg Jensen.
