Visit California has announced a new partnership with the National Football League (NFL) that makes the Golden State an Official Partner of the NFL in Australia.
The partnership kicks off in Australia via a strategic campaign with Nova 100 Melbourne Breakfast Show, Jase & Lauren. The hosts Jase Hawkins, Lauren Phillips and Clint Stanaway will spend a week broadcasting live from California, horse riding up to the Hollywood sign, exploring the desert of Joshua Tree National Park and cycling over the Golden Gate Bridge.
The team will embark on a road trip, from Los Angeles to Palm Springs and then onto San Francisco, where they will attend Super Bowl LX at Levi Stadium on Feb 4th.
The partnership also provides further opportunities to create tailored experiences together with the Los Angeles Rams and the San Francisco 49ners, who have been announced as the designated teams when the NFL plays its first-ever regular-season game in Australia at the iconic Melbourne Cricket Ground later this year.
The Super Bowl returns to California in Los Angeles in 2027 providing another opportunity to showcase everything the Golden State has to offer.
“California is the Ultimate Playground for all sports fans,” said Caroline Beteta president and CEO of Visit California. “Partnering with the NFL in international markets like Australia strengthens our connection with fans across the globe and highlights California’s iconic destinations and world-class sports experiences, anchored by hosting the next two Super Bowls.”
“We’re thrilled to be partnering with Visit California,” said NFL Australia and New Zealand general manager Charlotte Offord. “Australia is a significant growth market for the NFL, and this partnership will bring fun, and exciting experiences to our more than 7.5 million fans throughout the region in the year ahead.”
The new NFL partnership runs through 2027 and includes NFL sponsorship rights for Visit California in Mexico, Canada and the UK in addition to Australia.
