VICE-powered agency Virtue has added Chris Gurney to their creative team as their group creative director.
Gurney, who has 16 years worth of experience in agencies across the field, developing creative platforms with a focus on social change, shopper activation and engagement.
He joins Virtue’s Singapore regional hub to lead the agency’s creative vision, lead regional pitches and grow its creative teams to boost recognition of their work.
Gurney’s appointment marks the third major addition for Virtue in recent months, joining Nuno Dores joining as associate creative director and Zoe Chen as strategy director.
Ciaran Bonass, executive creative director APAC and MEA at Virtue said: “Chris is a highly experienced, senior creative leader, who has built innovative brand experiences and creative platforms for major international companies across categories.”
“He joins our team in Singapore at a time when brands are looking to harness culture to reach consumers across the region and is a great addition to our growing creative team in APAC.”
Gurney added: “The opportunity to work for an agency that places culture at the heart of how it operates was too good to pass up.
“Virtue offers a new approach on how brands should not just talk at people, but actively engage with them, and I’m looking forward to working with the team and our clients to build brands from the inside of culture.”
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