Virgin Mobile Australia has unveiled a new partnership with R U OK?, signing on as ‘Conversation Partner’ to the organisation which aims to prevent suicide.
By offering customers free calls to their mates within Oz on R U OK?Day on 11 September, the telco wants to inspire as many people as possible to get in touch with someone they care about and rediscover the power of conversation. The campaign is the latest example of Virgin Mobile’s commitment to ‘Making mobile better’ which launched in July and sees the telco take trivial mobile behaviours and look to make them better. By using the mobile phone as a force for good, Virgin Mobile want to encourage its customers to connect with someone this R U OK?Day and begin those regular, meaningful conversations which can make such a difference.
The partnership also sees Virgin Mobile provide investment for the R U OK? website, allowing the organisation to get their message out to even more people.
To underline the importance of conversation and promote calls on R U OK?Day, the telco will run an integrated media campaign involving out of home, digital, rich mobile executions and commuter press. Live reads will also run on major national radio networks ARN, DMG and Southern Cross Austereo on 11 September.
Commenting on the partnership, Nicole Bardsley, director of brand and communications, Virgin Mobile, says: “These days, we have a tendency to send a quick text or post to someone’s Facebook wall instead of picking up the phone. And while social media is amazing at facilitating regular contact with the people in our lives, the nature of the medium can sometimes get in the way of having powerful and in depth conversations, which can be so important to our relationships.”
“By joining forces with R U OK? and offering free calls to mates within Oz for our customers on 11 September, we aim to further our pledge to make mobile better. R U OK? see conversations as a way to make positive change in people’s lives and Virgin Mobile see the mobile as a force for good to facilitate this. We hope this initiative will highlight the power of conversation and encourage even more people to have conversations which count,” Bardsley continued.
Brendan Maher, general manager, R U OK? added: “The Virgin Mobile partnership will help us inspire more Aussies to have regular, meaningful conversations with family and friends. Life’s busy but we can all take time to call the people we care about and talk about the stuff that really matters”.
Sir Richard Branson, founder, Virgin Group, has also backed the campaign and recorded a video message
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]