Virgin Mobile Australia Partners With R U Ok? Day

Virgin Mobile Australia Partners With R U Ok? Day
SHARE
THIS



Virgin Mobile Australia has unveiled a new partnership with R U OK?, signing on as ‘Conversation Partner’ to the organisation which aims to prevent suicide.

By offering customers free calls to their mates within Oz on R U OK?Day on 11 September, the telco wants to inspire as many people as possible to get in touch with someone they care about and rediscover the power of conversation. The campaign is the latest example of Virgin Mobile’s commitment to ‘Making mobile better’ which launched in July and sees the telco take trivial mobile behaviours and look to make them better. By using the mobile phone as a force for good, Virgin Mobile want to encourage its customers to connect with someone this R U OK?Day and begin those regular, meaningful conversations which can make such a difference.

VMA_RUOK_Thumbnail_v2[2]

The partnership also sees Virgin Mobile provide investment for the R U OK? website, allowing the organisation to get their message out to even more people.

To underline the importance of conversation and promote calls on R U OK?Day, the telco will run an integrated media campaign involving out of home, digital, rich mobile executions and commuter press. Live reads will also run on major national radio networks ARN, DMG and Southern Cross Austereo on 11 September.

Commenting on the partnership, Nicole Bardsley, director of brand and communications, Virgin Mobile, says: “These days, we have a tendency to send a quick text or post to someone’s Facebook wall instead of picking up the phone. And while social media is amazing at facilitating regular contact with the people in our lives, the nature of the medium can sometimes get in the way of having powerful and in depth conversations, which can be so important to our relationships.”

“By joining forces with R U OK? and offering free calls to mates within Oz for our customers on 11 September, we aim to further our pledge to make mobile better. R U OK? see conversations as a way to make positive change in people’s lives and Virgin Mobile see the mobile as a force for good to facilitate this. We hope this initiative will highlight the power of conversation and encourage even more people to have conversations which count,” Bardsley continued.

Brendan Maher, general manager, R U OK? added: “The Virgin Mobile partnership will help us inspire more Aussies to have regular, meaningful conversations with family and friends.  Life’s busy but we can all take time to call the people we care about and talk about the stuff that really matters”.

Sir Richard Branson, founder, Virgin Group, has also backed the campaign and recorded a video message

Please login with linkedin to comment

Birdsnest.com.au How to talks Australians

Latest News

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
  • Technology

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams

The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading  video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)
  • Technology

TikTok Offically Reaches One Billion Users

TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine