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Reading: Viral TikTok Video Calls For Aussies To Boycott Snickers Bars, Prompting Reply From Mars Wrigley
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B&T > Marketing > Viral TikTok Video Calls For Aussies To Boycott Snickers Bars, Prompting Reply From Mars Wrigley
Marketing

Viral TikTok Video Calls For Aussies To Boycott Snickers Bars, Prompting Reply From Mars Wrigley

Staff Writers
Published on: 3rd June 2021 at 10:56 AM
Staff Writers
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2 Min Read
Image source: iStock/Ekaterina79
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A TikToker has successfully called out Snickers after discovering the iconic chocolate bars are now produced in China, with the post attracting tens of thousands of views and a response from the manufacturer.

The TikToker, @thatjermeytoh, encouraged viewers to stop buying Snicker products and support other chocolate bars that are Australian made.

Controversially, the TikTok video ends with a meme of President Xi Jinping and the Chinese flag, along with the caption “All your Snickers belong to me now”, which has sparked outrage, accusations of being anti-Chinese and heated debate online.

@thatjeremytoh

Found this in Woolies today. Apparently it’s been happening since March 2020. Come on Mars Confectionery! #madeinchina #snickers #marsbars #lollies

♬ original sound – Jeremy Toh

I’m all for principle but god damn Snickers good

— Van Cliburn (@drumsplzzzfab) June 2, 2021

@SNICKERS You’re now made in CHINA??? WTH???? pic.twitter.com/5d9N75LDsg

— Shells&Bells (@ShellsBells1861) June 2, 2021

https://twitter.com/OlllieCastaneda/status/1399925177039867904

The TikTok has racked up over 60,000 views in only a few days and, according to The Daily Mail has even garnered a response from a representative for Mars Wrigley, the manufacturer of the infamous Snickers bars.

The representative claimed the company was forced to manufacture the chocolate bars in China because its facility in Australia needed million-dollar upgrades.

However, they also claimed the chocolate bars would return to being made in Australia and that no Australian employees had been impacted by the temporary move.

“Mars Wrigley is proud of the role we play in creating regional jobs and contributing to local economies, and have a strong track record in upskilling, training and retaining our associates (employees),” the spokesperson explained.

Meanwhile, the TikTok continues to rack up views.

Featured image source: iStock/Ekaterina79

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TAGGED: Chocolate, Mars Wrigley, Snickers, TikTok
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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