VICE Australia and Durex have announced a new three-part video series, produced off the back of the shared 2018 Millennial Sex Survey.
Receiving almost 2,000 responses from VICE readers across the country, the comprehensive survey sheds light on young Australians’ attitudes and behaviours around sex, delivering genuine insights around being safe, and posing genuine questions from readers.
Find survey results here.
To answer some of these questions, VICE and Durex have enlisted the help of three young educational experts for Sexplanations—a series casting a positive light on themes related to sex that speaks directly to the audience in a language they understand and trust.
Category manager for Personal Care at Durex’ parent company RB Kelly Benton said, “The dating scene is tough enough without having to worry about STIs, and this partnership with VICE allows us to champion the core truth of Durex that safe sex can be good sex.”
“With our VICE experts and the ‘Sexplanations’ series, Durex hopes to reduce the stigma around STIs and condom use to provide a healthy environment for sexy, safe conversations between the sheets.”
Promoting positive, safe and inclusive sex practices, the series features Bryony Cole from podcast Future of Sex, sexuality and pleasure educator Euphemia Russell, and safety and inclusivity coordinator at Melbourne’s Cool Room, Kate Pern.
Each will talk through common misconceptions and questions around sexual communication, pleasure, and safe sexual health.
VICE Australia head of strategy and insights Alice Kimberley said, “The public debate around sex and sexuality has never been louder or more fascinating: from the ubiquity of porn, to rising STI rates and an increasing acceptance of non-traditional gender norms.”
“These shifts reflect not only a debate about sexuality and pleasure but a wider narrative around identity and how youth are defining and expressing themselves.
“We realised no one had gone out and asked young people about what sex and sexuality looked like for Australian youth today, and wanted to test the popular narrative around stereotypes, risk, sexting and self-esteem to create an intimate portrait of how our audience feels about sex and intimacy.”
“We intend to release this study on an ongoing basis, through it creating a way to understand how culture is changing, but much more importantly, providing a way for our audience to realise they’re not alone.”
Watch Sexplanations here.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]