VICE Australia and Durex have announced a new three-part video series, produced off the back of the shared 2018 Millennial Sex Survey.
Receiving almost 2,000 responses from VICE readers across the country, the comprehensive survey sheds light on young Australians’ attitudes and behaviours around sex, delivering genuine insights around being safe, and posing genuine questions from readers.
Find survey results here.
To answer some of these questions, VICE and Durex have enlisted the help of three young educational experts for Sexplanations—a series casting a positive light on themes related to sex that speaks directly to the audience in a language they understand and trust.
Category manager for Personal Care at Durex’ parent company RB Kelly Benton said, “The dating scene is tough enough without having to worry about STIs, and this partnership with VICE allows us to champion the core truth of Durex that safe sex can be good sex.”
“With our VICE experts and the ‘Sexplanations’ series, Durex hopes to reduce the stigma around STIs and condom use to provide a healthy environment for sexy, safe conversations between the sheets.”
Promoting positive, safe and inclusive sex practices, the series features Bryony Cole from podcast Future of Sex, sexuality and pleasure educator Euphemia Russell, and safety and inclusivity coordinator at Melbourne’s Cool Room, Kate Pern.
Each will talk through common misconceptions and questions around sexual communication, pleasure, and safe sexual health.
VICE Australia head of strategy and insights Alice Kimberley said, “The public debate around sex and sexuality has never been louder or more fascinating: from the ubiquity of porn, to rising STI rates and an increasing acceptance of non-traditional gender norms.”
“These shifts reflect not only a debate about sexuality and pleasure but a wider narrative around identity and how youth are defining and expressing themselves.
“We realised no one had gone out and asked young people about what sex and sexuality looked like for Australian youth today, and wanted to test the popular narrative around stereotypes, risk, sexting and self-esteem to create an intimate portrait of how our audience feels about sex and intimacy.”
“We intend to release this study on an ongoing basis, through it creating a way to understand how culture is changing, but much more importantly, providing a way for our audience to realise they’re not alone.”
Watch Sexplanations here.
BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]
News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]
oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]
T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]
Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]