Music event Vibes on Summer’s Day is returning to Bondi Pavilion on January 24th 2016. Running for ten years between 1994 and 2003, the Sydney 2016 reboot is designed to bring together traditional Vibers and a whole new generation of discerning music lovers.
Vibes promoter Joe Conneely has brought Frank PR on board to lead the publicity drive and aid the search for event sponsors.
Commenting on the collaboration with the Sydney arm of the London-HQ’d PR agency, Conneely said: “Frank PR has a reputation for authenticity and edginess, which is what Vibes is all about. It was a natural fit and we’re chuffed to have them working with us on putting the word out.
“We were also looking for a partner with an international presence, as we have great ambitions for Vibes. We branched out to the other capital cities back in the early 2000s and this time around we are looking to take that a step further by going global in due course.”
Vibes organisers are keen to tap into the positive sentiment still felt by past attendees, whilst engaging a younger crowd with the event’s commitment to offering first class eclectic live acts and DJs, broadly influenced by the dance and electronic music genres.
The first wave of acts will be announced on October 30th, with subsequent announcements made in the lead up to January’s event, but with the Norman Jay, Gilles Peterson, Propellerheads, Rae & Christian and St. Germain having all enjoyed billing at previous Vibes events, organisers guarantee that fans of great music will not be disappointed.
“People don’t come to Vibes because of any one act,” said Conneely, “but rather to revel in the shared experience, or vibe, all set to a backdrop of beautiful soulful dance music.
“Despite our impressive backstory, Vibes 2016 won’t be a celebration of all things retro. It’s a celebration of classic music taste; timeless acts and performances that transcend age and musical fads.”
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]