Music video network Vevo has revealed the most watched videos of 2021 and no it wasn’t kyle Sandiland’s “vax vax baby” anthem.
Instead The Weeknd’s “Save Your Tears” took out the crown as Vevo’s most-watched music video of 2021, with 615M global views and 7.9M AU views – although this was not the year I managed to save any tears thanks to the pandemic.
Justin Bieber’s “Peaches” also made the top ten list – and I dare you to get that song not stuck in your head.
Of course, Olivia Rodrigo’s “Drivers License” earned a space in the top ten list – you can’t estimate the power of a song that makes you think about your breakup four years ago.
For the Australian audience, well Aussies were embracing Pink’s “Cover Me In Sunshine” and our own The Kid LAROI – who doesn’t love some homegrown talent?
While it’s fun to know what everyone was watching this year, Vevo’s top music videos of the year serve as a guide for advertisers to understand: which music videos are getting the most eyeballs; who is up-and-coming; music fandom; and how the consumer palette is changing.
Advertisers can directly buy highly anticipated music video premieres on Vevo, which are the most viewed, record-breaking and viral content at any given moment, rivalling the viewership of the biggest shows on TV (see the viewership below). Featuring today’s hottest celebrities, these music videos are a powerful way to reach an engaged audience, especially younger consumers.
The top ten most viewed music videos according to Vevo are:
- The Weeknd – Save Your Tears – 615 million viewers
- KAROL G, Mariah Angeliq – EL MAKINON – 556 million viewers
- Black Eyed Peas, Shakira – Girl Like Me – 519 million viewers
- Justin Bieber – Peaches ft. Daniel Caesar, Giveon – 442 million viewers
- Lil Nas X – MONTERO (Call Me By Your Name) – 402 million viewers
- J. Balvin, Maria Becerra – Qué Más Pues? – 384 million viewers
- The Kid LAROI, Justin Bieber – STAY – 371 million viewers
- Sebastián Yatra, Myke Towers – Pareja del Año – 335 million viewers
- KAROL G, Anuel AA, J. Balvin – LOCATIion – 331 million viewers
- Olivia Rodrigo – drivers license – 325 million viewers
The top ten most viewed music videos according to Vevo for Australia are:
- The Weeknd – Save Your Tears – 7.9 million viewers
- The Kid LAROI, Justin Bieber – STAY – 6.0 million viewers
- Olivia Rodrigo – drivers license – 5.4 million viewers
- Olivia Rodrigo – good 4 u – 5.3 million viewers
- Justin Bieber – Peaches ft. Daniel Caesar, Giveon – 5.2 million viewers
- P!nk, Willow Sage Hart – Cover Me In Sunshine – 4.9 million viewers
- Lil Nas X – MONTERO (Call Me By Your Name) – 4.7 million viewers
- Doja Cat – Kiss Me More ft. SZA – 4.0 million viewers
- Lil Nas X, Jack Harlow – INDUSTRY BABY – 3.1 million viewers
- Elton John, Dua Lipa – Cold Heart – 3.0 million viewers
Either way, it was an exciting time for music videos with our best musicians choosing to continue to invest in the platform.
