Versace, Coach And Givenchy Apologise To China Over T-Shirt Blunders, But Boycott Looms

Versace, Coach And Givenchy Apologise To China Over T-Shirt Blunders, But Boycott Looms
SHARE
THIS



A host of luxury fashion brands have been accused of undermining China’s sovereignty on the back of t-shirts, resulting in a celebrity-led boycott of the brands.

Versace was found to be selling T-Shirts featuring a list of ‘city-country’ pairs, such as New York-USA and Sydney-AUSTRALIA.

But for semiautonomous regions Chinese regions it was ‘Hong Kong-HONG KONG’ and ‘Macau-MACAU’, suggesting the two cities were their own countries.

Both Hong Kong and Macau are parts of China for official purposes.

Versace announced via Chinese social media site Weibo it had discontinued the shirts.

“Versace reiterates that we love China deeply, and resolutely respect China’s territory and national sovereignty,” the company said in a statement.

Other luxury brands Coach and Givenchy have also been found to have committed similar ‘insensitivities’ on their own t-shirts.

Australian-owned jewellery firm Swarovski has also issued an apology after listing Hong Kong as a country on its website.

“Considering the recent happenings in China, Swarovski takes full responsibility and sincerely apologises to the people of China, as well as to our collaborative partners and Brand Ambassador, Ms Jiang Shuying, who have been deeply disappointed due to misleading communication on China’s national sovereignty,” said Swarovski.

Boycotts threatened

As could have been expected, ‘cancel culture’ has meant there have been widespread calls to boycott these brands.

Outrage on social media has inevitably ensured, but more concerning for the luxury brands has been the revolt of influencers

For Coach, brand ambassador and supermodel Liu Wen quit her role amidst the outcry.

“My carelessness in choosing which brand to work with has brought harm to everyone; I apologise to everyone here! I love my motherland and resolutely safeguard China’s sovereignty,” Wen said.

Chinese boyband singer Jackson Yee has also terminated his ambassadorial agreement with Givenchy, while actress Yang Mi ended her partnership with Versace.

Fellow luxury brand Dolce & Gabbana knows how damaging it can be to upset the Chinese market.

The company was forced to cancel a Shanghai fashion show last year after it was accused of racism for running an ad that showed a Chinese woman eating Italian food with chopsticks.

 

Please login with linkedin to comment

China coach givenchy versace

Latest News

National Indigenous Television Appoints Jack Latimore Managing Editor Of NITV Digital
  • Media

National Indigenous Television Appoints Jack Latimore Managing Editor Of NITV Digital

NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]

Verizon Promotes Simon Wheeler to Senior Director Of Content
  • Media

Verizon Promotes Simon Wheeler to Senior Director Of Content

Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
  • Marketing

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’

Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]