Vero Insurance Uses Goa For Brisbane Lions Sponsorship Campaign

Vero Insurance Uses Goa For Brisbane Lions Sponsorship Campaign
goa .
By goa .
SHARE
THIS



Outdoor advertising company goa is excited to announce a partnership with Vero Insurance, supporting its sponsorship of the Brisbane Lions.

The campaign, which runs during home game weeks from April to September, will see the brand utilise the goa connect platform to its full potential. goa, Vero and its media agency Starcom Brisbane, have worked together to create ‘Live Scoreboards’, bringing the Lions’ games to the street in real time.

The campaign will also see Vero utilising dynamic copy and image updates depending on game outcomes in coming months. Effectively the brand has complete creative control of their message at any time with creative built by GPY&R Brisbane.

goa’s joint managing director, Chris Tyquin, has said, “This has been a great opportunity for us to bring something truly engaging to the streets of Brisbane. Being able to deliver live score updates to commuters is a true value add to the brand, in line with their sponsorship.

“It’s been a truly collaborative process and we’re thrilled with the outcome.”

Starcom Brisbane’s, Nathan Fraser has said,  “It’s great to be able to combine data and automation into an outdoor format to be able to deliver an engaging addition to the campaign mix.”

Vero began its partnership with the Brisbane Lions in 2012 as sponsors of the Coaching Group. In 2013, they became a Co-Major Partner of the club and still continue to work with them to bring better experiences to both fans and customers.

Please login with linkedin to comment

heinz Married at First Sight Multi-Screen TV Summit

Latest News

How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach
  • Advertising
  • Campaigns
  • Media

How To Win A B&T Award With The Leach Partnership Founding Director Sangeeta Leach

It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]

by B&T Magazine

B&T Magazine
GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]