Outdoor advertising company goa is excited to announce a partnership with Vero Insurance, supporting its sponsorship of the Brisbane Lions.
The campaign, which runs during home game weeks from April to September, will see the brand utilise the goa connect platform to its full potential. goa, Vero and its media agency Starcom Brisbane, have worked together to create ‘Live Scoreboards’, bringing the Lions’ games to the street in real time.
The campaign will also see Vero utilising dynamic copy and image updates depending on game outcomes in coming months. Effectively the brand has complete creative control of their message at any time with creative built by GPY&R Brisbane.
goa’s joint managing director, Chris Tyquin, has said, “This has been a great opportunity for us to bring something truly engaging to the streets of Brisbane. Being able to deliver live score updates to commuters is a true value add to the brand, in line with their sponsorship.
“It’s been a truly collaborative process and we’re thrilled with the outcome.”
Starcom Brisbane’s, Nathan Fraser has said, “It’s great to be able to combine data and automation into an outdoor format to be able to deliver an engaging addition to the campaign mix.”