Velocity Frequent Flyer Steps Up Its Loyalty Game With 7-Eleven Partnership

Velocity Frequent Flyer Steps Up Its Loyalty Game With 7-Eleven Partnership
B&T Magazine
By B&T Magazine



Velocity Frequent Flyers can now earn points whenever they shop for fuel, food, coffee and convenience items at 7-Eleven.

The new partnership between Virgin Australia’s loyalty program and the country’s largest independent fuel and convenience retailer will give members even more opportunities to earn points on everyday purchases.

With more than 700 7-Eleven stores located in neighbourhoods across Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia, Velocity members will earn two points for every dollar spent on eligible 7-Eleven in-store purchases, two points per litre on premium fuel at 7-Eleven and one point per litre on regular fuel at 7-Eleven.

Plus, Velocity members will earn 711 bonus points on their first eligible purchase at 7-Eleven made by 28 June 2021.

Image source: Virgin Australia/Carly Ravenhall

Virgin Australia Group CEO and managing director Jayne Hrdlicka said: “We promised our members that we would deliver even more opportunities for them to earn Velocity Points for spending on everyday activities and today we’ve delivered on that promise.

“7-Eleven is Australia’s largest independent fuel and convenience retailer with over 700 outlets across Australia, so whether our members are shopping at a city convenience store or filling up their cars with fuel, 7-Eleven’s strong presence and great in-store experience will give Velocity members more opportunities to boost their points balances, to fly.”

To launch the partnership, Velocity and 7-Eleven transformed Sydney’s The Domain into an airport runway on Thursday, with drones delivering “convenience” from the sky.

Spectators received free fuel vouchers, lunch for a month and coffee for a year thanks to 7-Eleven, while Virgin Australia cabin crew delivered 7-Eleven freshly ground coffee, snacks and lunches from aircraft trolleys to hundreds of people attending the public event.

Image source: Virgin Australia/Carly Ravenhall

Image source: Virgin Australia/Carly Ravenhall

Image source: Virgin Australia/Carly Ravenhall

Image source: Virgin Australia/Carly Ravenhall

Point-of-sale Velocity card readers, which enable members to swipe or scan their physical or digital Velocity membership card when shopping at 7-Eleven, will gradually be implemented at all 7-Eleven fuel and convenience stores, starting with stores in Western Australia.

Velocity Frequent Flyer and 7-Eleven are also giving eligible members the chance to win two seats on the maiden Virgin Australia VA711 flight departing Sydney Airport on 29 June 2021, travelling along an iconic 7-Eleven flight path to be revealed soon.

Twenty-five lucky members who link their My 7-Eleven app and their Velocity Frequent Flyer account by midnight AEST Wednesday 2 June 2021 will automatically go into the draw to each win two seats on the money can’t buy exclusive VA711 flight experience up-for-grabs.

Each of the 25 prizes to be won includes return flights to Sydney (if required) from the winners’ closest capital city airport.

In other loyalty news, Aussie health insurance provider Medibank has also joined Velocity’s partner portfolio.

Eligible Velocity members can now earn up to 130,000 points when they take out new eligible hospital and extras cover with Medibank by 31 August 2021 (conditions apply, of course).

Velocity members will also be able to earn points by taking up an eligible Medibank hospital and extras policy all year round.




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