Val Morgan Digital is partnering with Group Nine Media to launch its digital lifestyle publisher Thrillist in Australia in February 2021.
The number one food, drink and travel brand for Gen Z and Millennials in the U.S., Thrillist is on a
mission to help its audience explore the best local experiences that Australia has to offer to turn a good time into a great time.
With an established Australian audience of 458,000 monthly unique reach, Thrillist is the latest addition to the VMD portfolio, joining Fandom and The Latch, as it continues to build a stable of brands that drive curiosity, influence and impact.
“Over the last 15 years, Thrillist has solidified its reputation as the go-to resource for the adventurous looking to experience the best local destinations including must-try culinary and drink hotspots in cities across the world,” said
Thrillist Chief Content Officer Meghan Kirsch said: “We’re excited to partner with Val Morgan as we make our first international expansion in recent years to Australia. We’re confident that both Australian consumers and brand partners will see real value in the breadth of our coverage down under.”
VMD executive Editor Amanda Bardas will oversee all editorial opportunities and brand extensions within the
Bardas explained: “Bringing Thrillist into the content mix is a natural next step in delivering on VMD’s mission to entertain and inform, by igniting important conversations across different mediums, platforms and screens. It’s an exciting time, as we continue to grow our audiences across entertainment and lifestyle.”
VMD’s Managing Director Brian Florido added: ‘The launch of Thrillist Australia continues our pioneering position in market to close the loop between our cinema and outdoor network with content that encourages people to try something new, do something or go somewhere.
“We will integrate Thrillist into the fabric of Australian culture, by partnering with local people, cities, businesses and initiatives. Keep an eye out for first-to-market initiatives Thrillist Serves and Ghost Kitchen that support local small businesses and experiences in 2021.”
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]
Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydney, with immediate effect. The new office will be led by Vinnie Romano, Crowd’s Global Chief Commercial Officer, with his remit covering Australia and the wider APAC region. The announcement follows Crowd’s September launch of Crowd Spain in Madrid and […]