Val Morgan Digital has inked a partnership with Vox Media, granting the cinema and out of home company’s digital publishing arm exclusive sales representation rights across all Vox Media titles in Australia and New Zealand.
This partnership follows Val Morgan Digital’s five-year partnership with PS (POPSUGAR), part of the Vox Media portfolio.
The portfolio of titles features Curbed, Eater, Grub Street, Intelligencer, New York Magazine, Punch, SB Nation, The Cut, The Dodo, The Strategist, The Verge, Thrillist, Vox and Vulture.
This strategic commercial collaboration marks a significant milestone in Val Morgan Digital’s continued expansion, reinforcing its commitment to connecting brands with young, engaged audiences through premium, youth-focused titles and content.
“Our partnership with Vox Media represents an exciting next step in our growth,” said Amanda Bardas, head of Val Morgan Digital. “By bringing more of Vox Media’s trusted brands into our network, we’re able to offer brands and advertisers unmatched access to connect with youth audiences at scale, across entertainment, sport and lifestyle.”
“Partnering with Val Morgan Digital as our strategic representative in Australia and New Zealand strengthens Vox Media’s ability to connect with global audiences and unlock new international revenue opportunities,” added Roché Yadegar, director of business development at Vox Media. “Their expertise in creating meaningful brand partnerships makes them a natural extension of our business in the region.”
With the addition of the Vox Media portfolio, Val Morgan Digital now reaches an audience of 10 million Australians every month.
