Val Morgan Cinema Launches New Audience Insights Tool

Val Morgan Cinema Launches New Audience Insights Tool

Val Morgan has today gone live with CineTAM PLUS, which provides advertisers with behavioural data around the cinema occasion.

CineTAM Plus will see Val Morgan continue to add depth to their audience profiling and data capabilities. It delivers cinema audience data including their ‘movie going’ and media habits as well as insights into category and entertainment preferences.

To meet with the demand of an insights driven market, CineTAM Plus will provide unique intelligence and sophisticated targeting for greater optimisation. The tool will capture sentiment and trends in behaviour as well deep insights about cinema audiences.

Val Morgan managing director, Dan Hill, said, “Cinema is the favourite out of home pastime of the Australian public and over the last 18 months we have created a unique level of insight into this audience.

“As well as movie preferences we now know, for example, when people shop, whether they have SVOD at home and how they feel about their insurance provider”.

Quarterly sweeps will continue to build on an already established insight base of over 12,500 respondents. Ongoing it will form the world’s largest research database of cinema audiences in Australia and New Zealand.

Val Morgan have also announced that phase two of CineTAM Plus will be  offering advertisers access by providing specific questions to gain further qualitative insights linked to a brand, product and category.

Val Morgan’s cinema audience measurement tool, CineTAM, will continue to deliver accountability through audience measurement.




Please login with linkedin to comment

CineTAM PLUS TV Ratings

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]