Uncle Tobys Extends Ogilvy’s Remit Beyond Snacks To Cereals

Uncle Tobys Extends Ogilvy’s Remit Beyond Snacks To Cereals

Following a competitive pitch, Ogilvy Australia has extended its relationship with Nestlé to undertake a range of work for the Uncle Tobys Masterbrand and Cereals business.

The agency has worked on Uncle Tobys Snacks for more than 15 years, and its expanded remit now includes leading the Uncle Tobys Masterbrand development and executing a suite of work for sub-brands such as Traditional Oats, Oat Sachets, Plus and Breakfast BakesThe win marks the first work with its Masterbrand and Cereals portfolio.

“We’re incredibly proud of the work we have undertaken for Uncle Tobys over the past 15 years.  We are now equally excited to use that experience in developing the new Masterbrand positioning for one of Australia’s truly iconic brands,” said Ogilvy CEO David Fox.

CPW head of marketing Michelle Katz said: “We are thrilled to be working with Ogilvy, and with the team now partnering with us across the entire Uncle Tobys brand we are excited about the future for this iconic Aussie brand.”

Work begins immediately.

Ogilvy is part of WPP AUNZ, Australasia’s leading creative transformation company.

 




Please login with linkedin to comment

Ogilvy Uncle Tobys

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]