In developing it’s new website which launched this month, UN LTD has partnered with some of Australia’s leading film and documentary makers to bring to life amazing stories of hope from the work of the industry not-for-profit foundation.
UN LTD Directors Rebecca Darley and Mat Baxter have led the project, engaging IPG’s Ensemble to recruit leading film makers to create the first in a series of inspirational stories of life-changing outcomes from the UN LTD funding and mentoring programs – that have supported more than 100,000 at risk young Australians over the past 12-months.
Rebecca Darley for UN LTD said: “Emotional connections and changing behaviour and opinion is the essence of our industry at it’s best. We wanted to take these same principals into UN LTD’s own marketing activities to ensure that we are making a meaningful connection with the great talent that exists across the media, marketing and advertising sector. The call to action is that every company and individual can now choose to join the UN LTD movement through the giving of time, resources or through adopting our payroll giving platform.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]