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Reading: UM Australia Appoints Tobias Young As Head Of Next
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B&T > Media > UM Australia Appoints Tobias Young As Head Of Next
Media

UM Australia Appoints Tobias Young As Head Of Next

Richard McGowan
Published on: 21st May 2019 at 11:16 AM
Richard McGowan
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UM ANZ has appointed Tobias Young to a new position, head of Next.

He will report to UM Australia CEO Fiona Johnston.

Johnston said: “Media will continue to evolve at speed and our response on behalf of clients is to bring them the strongest people to assist in future plans and decisions.

“This new role gives Toby the space, and us the rigour, to ensure that we are always thinking about the now and next for our clients.

“He will work across the business nationally and rotate amongst all areas, supporting the GMs and our clients to define true value and matching it with simple solutions in counsel for them.

“I am delighted to create this position for Toby in recognition of a unique talent.”

Toby Young (featured image) has worked at UM for more than nine years and previous to his new appointment was national connections design director of the business.

Commenting on his new position, Young said: “So often, agencies and clients are caught in the urgency of every day and we don’t give ourselves enough space to think about what we can do better.

“As head of Next I will be working closely with our clients to define what ‘better’ means and what we need to do as a team to stay ahead, be it in craft, culture or casting.

“After many years at UM, I am passionate about this opportunity to create tangible change that affects our entire product and drives client outcomes.”

His appointment is effective immediately.

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By Richard McGowan
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Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

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