Uber Eats is highlighting what happens when a ‘Ding Dong Deal’ lands at exactly the wrong moment in a new campaign via Special and EssenceMediacom.
From involuntary expletives in commentary boxes to customer service announcements gone wrong, the campaign features AFL commentator Matt ‘Richo’ Richardson, Kiwi sports star Ian Smith and Adam Goodes
“The best sporting moments spark an immediate reaction. Ding Dong Deals tap into that same sense of excitement, delivering unexpected value that’s worthy of a reaction of its own,” Holly Dover, Marketing Manager, Delivery, Uber Eats ANZ said.
Simon Gibson and Nils Eberhardt, ECDs at Special, added: “Like the deals, this campaign was made to be [DING DONG] attention-grabbing. Hopefully nobody watches it while standing near a hot mic.”Fans can catch the calamity exactly where the sporting action lives. TheAustralian version will air as part of Uber Eats’ broadcast sponsorship of the AFL on Seven Network while the New Zealand spot will run across the Rugby Championship.
More slip-ups will hit social, featuring the campaign talent live-streaming, as well as a host of influencers putting their own sweary spin into action. Dynamic OOH placements and animated social films will further amplify the rotating mega-value deals.
CREDITS
Uber Eats
Nicole Bardsley, Head of Marketing, Uber and Uber Eats ANZ
Holly Dover, Marketing Manager, Uber Eats ANZ
Adam Ledbury, Creative Director, Uber and Uber Eats APAC
Special
Lindsey Evans & Cade Heyde, Partner/CEO
Julian Schreiber & Tom Martin, Partner/CCO
Simon Gibson & Nils Eberhardt, ECD
Sophie Aitken & Matt Aitken, Creatives
Tori Lopez, Managing Director
Laura Little, Team Lead
William Payne, Senior Business Director
Annabel Malouf, Business Manager
Celia Garforth, CSO, Asia
Henry Bilson, Senior Strategy Director
Tash Johnson, National Head of Production
Will Sealey, Integrated Producer
Adam Shear, Head of Design
Liam Mead, Designer
Jen Bailey, Finished Artist
Production Company: Good Oil
Director: Adam Gunser
EP: Juliet Bishop
Head of Production: Chana McLallen
DOP: Crighton Bone
Prod Designer: Vanessa Cerne
Wardrobe: Joanna Mae Park
Casting: Peta Einberg
Post-Production: Arc
Editor: Simon Price
Executive Producer: Daniel Bradford-Fry
Audio Post: Mosaic Music & Sound
Media Agency: EssenceMediacom
Owned Channels & CRM: RX
