Ubank has launched a new national campaign with SCA and Mindshare, offering Aussies the chance to have their home loan repayments covered for a year, with one winner receiving up to $100,000.
Customers who apply for a new Ubank home loan of $250,000 or more by 30 April and settle by 31 August will go into the draw to have a full year of their home loan repayments covered by Ubank, up to $100,000.
The campaign aims to give home buyers a financial break at a time they need it most.
The campaign will roll out through an integrated audio partnership with SCA, spanning radio, digital audio and podcasts.
The partnership features branded radio ads voiced by Hamish & Andy, integrations across their Hamish & Andy Plus+ Podcasts, and live reads from local breakfast hosts in each major market to promote the competition.
Beyond audio, the campaign will also run across out-of-home, social media and digital display channels.
Sascha Hunt chief marketing officer Ubank said: “A home loan is one of life’s biggest commitments, and too often it means reining in the way you live. We want to change that. This campaign gives one customer the chance to spend up to a whole year not thinking about repayments and instead enjoy the life they’ve worked so hard building. It’s our way of giving someone a little more freedom to focus on what matters most.”
“Partnering with SCA allows us to tap into a truly national audience and work with trusted voices to bring the campaign to life. Audio connects strongly with our target audience, and the ability for local talent to speak directly to their city’s property market makes it the ideal channel to build awareness and consideration at scale.”
Ray Jokhan chief lending officer Ubank said: “Customers want a home loan process that’s simple, fast and easy to navigate. At Ubank, we’re focused on removing friction and keeping things clear at every step to give people the confidence they need as they move toward their home goals.”
Credits:
Strategy & Creative – Ubank
Media – Mindshare
Audio Partner – SCA
