B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: UBank Appoints Bohemia Group For All Media
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > UBank Appoints Bohemia Group For All Media
Media

UBank Appoints Bohemia Group For All Media

Amie Roberts
Published on: 9th November 2015 at 10:18 AM
Amie Roberts
Share
1 Min Read
SHARE

Media agency Bohemia Group has been appointed by UBank as its media agency, effective immediately.

Bohemia will take the lead on media strategy, media planning and media buying for UBank initially and add segmentation and attribution over the coming months.  Bohemia will work closely with creative agency partner, The Monkeys.

“We are extremely pumped by this appointment and the opportunity to work with such a progressive challenger in such a dynamic category,” Bohemia MD Brett Dawson said.

UBank head of brand, marketing and PR Jo Kelly added, “We’re excited to be working with a disruptive  agency like Bohemia to help us tell the UBank story in a unique way,  across a constantly evolving channel mix.”

The appointment follows Bohemia being appointed by Twitter, Pandora, Youi, Caltex, news.com.au and Unibet this year. The growing agency is currently recruiting to fill 2 additional roles to work with these progressive, digital and mobile first brands.

Bohemia is majority independently owned and proudly part of STW Group, Australia’s leading marketing content and communications services group.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Anytime Vision, england, makeup
Share
By Amie Roberts
I have over a decade of experience as an Executive Assistant at CEO level. My career started in Sydney during the dot com boom when I commenced work as the Executive Assistant to the CEO of a start-up, pureprofile. During my five years at pureprofile, I spent three of them in the UK and US setting up operations for the business in both of these markets. On my return to Sydney, I moved into Financial Services, working in stockbroking at Bell Potter. In 2009 I was lured into Media by Adshel, before moving to Media Agency, Mindshare, a WPP company where I spent two years. Now I am a proud Bohemian. This year I will complete a Bachelor of Psychological Science.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?