B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Seven
  • B&T Exclusive
  • Australian Open
  • Partner content
  • Married At First Sight
  • ABC
  • Thinkerbell
  • Meta
  • Cairns Crocodiles Speaker Spotlight
  • 30 Under 30
  • Women Leading Tech
  • Special
  • AFL
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TV Ratings (3/2/26): MAFS’ Luke Forgets The Wedding Rings, Leaving Mel High & Dry
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > TV Ratings > TV Ratings (3/2/26): MAFS’ Luke Forgets The Wedding Rings, Leaving Mel High & Dry
MediaTV Ratings

TV Ratings (3/2/26): MAFS’ Luke Forgets The Wedding Rings, Leaving Mel High & Dry

Fredrika Stigell
Published on: 4th February 2026 at 11:55 AM
Fredrika Stigell
Share
2 Min Read
SHARE

Last night, MAFS won the Ratings for Nine again, following its launch on Monday night. As MAFS season returns, topping the Ratings is a trend we expect to see for the season.

Seven‘s Australian Idol‘s National Average Audience numbers slipped after its launch on Monday night.

ABC‘s Dr Karl’s How Things Work raked in a National Average Audience of 486,000.

I’m A Celebrity…Get Me Out Of Here! won the Ratings for Channel 10, bringing in a National Average Audience of 570,000.

MAFS’ episode two unveiled Mel and Luke’s wedding.

Luke is a 30-year-old farmer who has put his love life on hold for many years following the death of his father. Now that he’s ready for a relationship again, he’s told MAFS experts that he’s looking for a feminine “girly girl”. His match, Mel, says she’s “a pinky girl looking to find my blue,” i.e. a rugged man to treat her like a princess and build furniture.

They begin their wedding days gushing about romcoms and fairytales; it’s off to a perfect start. Until Luke makes his first non-Prince Charming move.

He’s heading to the wedding ceremony when he realises he’s forgotten the rings. Luke and his sisters go back to collect them, leaving Mel at the wedding venue wondering where he is.

Finally, Luke arrives and has to power walk his way to his own wedding ceremony, profusely apologising – Mel has been waiting at the aisle for him.

“That experience for me I feel like was a bit ruined,” she said.

Then, Luke spits his gum out while standing in front of Mel, about to make his vows.

“I just don’t feel like I got my fairytale. I don’t feel like Meg Ryan in You’ve Got Mail,’ she sobbed.

During their photoshoot, Mel shared her her feelings with Luke, who is sympathetic. He apologises again, but it does little to lift her mood.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: ABC, Australian Idol, Channel 10, I'm a Celebrity Get Me Out of Here, Married At First Sight, Nine, Seven
Share
Fredrika Stigell
By Fredrika Stigell
Follow:
Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

Latest News

Australian Prime Minister Anthony Albanese.
TV Ratings (1/4/2026): No MAFS, No Worries Seven News Wins The Night
02/04/2026
Ad Spend Down 3% YTD, But Nine’s Olympics Pushes Streaming 22.5%
02/04/2026
2degrees Rings Up Real Connection In Scroll-Stopping Campaign Via TBWA\NZ
02/04/2026
How AI Search Is Impacting Your Brand & Your Complete GEO Playbook
02/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?