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Reading: TV & Cinema’s Most Iconic Cars Star In Super-Cool Walmart Campaign
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B&T > Campaigns > TV & Cinema’s Most Iconic Cars Star In Super-Cool Walmart Campaign
Campaigns

TV & Cinema’s Most Iconic Cars Star In Super-Cool Walmart Campaign

Staff Writers
Published on: 10th January 2019 at 9:59 AM
Staff Writers
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There’s Ghostbuster’s ECTO-1, Knight rider’s KITT, Scooby-Doo’s Mystery Machine, Back To The Future’s time travelling DeLorean, even the Griswald’s classic Family Truckster from Vacation.

US discount retailer Walmart has assembled some of the most iconic cars in celluloid history to star in a new campaign promoting its online grocery pick-up service.

The wonderful ad’s the work of Publicis-owned creative agency Department W who had to work with a number of Hollywood studios to get permission to use the vehicles due to copyright.

Although not the originals from actual films, the cars are all set to be super-close replicas.

The 90-second ad debuted during Sunday’s Golden Globes and will follow-up with 15-second ads running nationally and six-second digital and social-media spots.

Check the fun spot out below. Although B&T was sad to see no General Lee from The Dukes of Hazzard or Starky And Hutch’s famed red and white Torino.

https://www.youtube.com/watch?v=whpJBY5W7xo

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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