Anti-Logos Criticise Brands’ Support Of Qatar World Cup

Anti-Logos Criticise Brands’ Support Of Qatar World Cup
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Internet artists have designed anti-logos to draw attention to brand sponsors of the Qatar 2022 World Cup and Qatar’s long history of human rights abuses.

In 2010, FIFA executive committee announced Qatar would host the 2022 soccer World Cup. Since then, The Guardian has reported, almost 1,000 migrant workers have died while constructing mega-stadiums in 38 degree heat. Qatar has been accused of forcing workers into slavery, a governing system called ‘kafala’, by confiscating migrant passports upon entry to the country and refusing to allow them to leave.

Now creatives have taken to Twitter to share ‘anti-logos’ of major sponsors of FIFA, taking aim at brands such as Coca-Cola, McDonalds, Adidas and Visa.

This comes after the news nine FIFA officials, including marketing executives, have been arrested on charges of corruption, spanning more than two decades.

quatar-world-cup-2022-human-rights-abuse-brand-support-logo-3_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-4_880 fifa-visa-qatar-ad_880 fifa-2022_880 world-cup1_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-1_880 coca-cola_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-9_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-2_880

According to Adobe, The World Cup generated $1.5 billion in advertising revenue in 2014.

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Advertising Standards Bureau Aurora Chieftain IAB Scott Galloway

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