Anti-Logos Criticise Brands’ Support Of Qatar World Cup
Internet artists have designed anti-logos to draw attention to brand sponsors of the Qatar 2022 World Cup and Qatar’s long history of human rights abuses.
In 2010, FIFA executive committee announced Qatar would host the 2022 soccer World Cup. Since then, The Guardian has reported, almost 1,000 migrant workers have died while constructing mega-stadiums in 38 degree heat. Qatar has been accused of forcing workers into slavery, a governing system called ‘kafala’, by confiscating migrant passports upon entry to the country and refusing to allow them to leave.
Now creatives have taken to Twitter to share ‘anti-logos’ of major sponsors of FIFA, taking aim at brands such as Coca-Cola, McDonalds, Adidas and Visa.
This comes after the news nine FIFA officials, including marketing executives, have been arrested on charges of corruption, spanning more than two decades.
According to Adobe, The World Cup generated $1.5 billion in advertising revenue in 2014.
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