Safety concerns, fuel efficiency and a good track record are all important elements when Aussies are choosing what make of car to buy next. However, we shouldn’t factor out the importance of emotions when automotive hunting, says research giant Roy Morgan.
And of the research company’s latest insights, Toyota tops the list of car brands by people looking to buy a new car.
The research states as of March this year some 36. 5 per cent of new car intenders say Toyota is a brand they like, “a slight increase on the same time last year (35.1 per cent)”.
BMW made it to second place, liked by 28.8 per cent of new car intenders, followed by Mercedes Benz (27.8 per cent).
“How consumers perceive a brand can make or break its success in the marketplace. Cautious consumers are unlikely to buy products from a brand they don’t like, especially when that purchase is something as substantial as a new car,” said Jordan Pakes, industry director of automotive at Roy Morgan Research.
“Fortunately for many of the automotive brands we measure, our latest findings show that the proportions of new car intenders who ‘like’ them have either grown or remained stable.
“With a comfortable lead over its rivals, the country’s top-selling brand Toyota continues to be most-liked, despite the pending closure of its Australian manufacturing operations in 2017. Conversely, Ford and Holden have not fared as well, both losing ground in the past 12 months.
“Of course, liking a brand doesn’t necessarily lead to a purchase. High-end makes BMW, Mercedes-Benz and Audi may be widely liked by many new-car intenders, but are still out of reach in terms of affordability…”
Image via Toyota.
Criteo has announced its expansion to offer Criteo Retail Media solution across six markets in Asia Pacific (APAC). Its Retail Media solution helps brand advertisers to use retailer’s first-party data to advertise on retailer sites and apps, as well as across the open Internet. Since its regional launch in Japan by the end of 2019, […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuit, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]
Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]
Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]