Toyota and AFL legend Jonathan Brown have teamed up to inspire footy fans all over Australia to support local football clubs with the rallying cry ‘IT’S TIME TO RAI$E’.
Created by specialist sport and entertainment agency Gemba, the new campaign is an evolution of Toyota’s long-running Good for Footy raffle.
The raffle is an annual event that sees Toyota partner with the AFL to help raise money for grassroots football clubs across Australia.
This year the raffle has gone digital, making it easier than ever for clubs to register and sell tickets.
The online revamp and introduction of former AFL star Jonathan Brown (featured image) is part of an effort to raise a record-breaking goal of one million dollars for grassroots clubs this season.
The Good for Footy Raffle has raised over $2.2 million dollars for grassroots football clubs since its inception in 2015.
With 100 per cent of the proceeds from each $5 ticket sold going directly to local footy clubs, Toyota is also offering up a range of prizes, including three brand new Toyota vehicles.
Gemba ECD Boyd Hicklin said the challenge with this campaign was evolving the community initiative.
The brand was eager to raise more money than ever before and see a lift in CSR reputation, while authentically keeping local clubs at the centre of the conversation.
Hicklin said: “We know how busy and time poor volunteers from local clubs are.
“Taking the raffle digital means it’s even easier for these clubs to get involved, easier to sell tickets and for the first time, community-minded Aussies everywhere can get behind a great local cause.
“You don’t have to stand in the rain at your local park to buy a ticket from a footy club member… you can now click through straight from your social feed and it’s done!”
Brown added: “Whether its new footballs, facilities, drink bottles or oranges at half time, the Good For Footy raffle continues to raise much-needed funds for clubs who really need it.
“So what are you waiting for? Get amongst it!”
The ‘IT’S TIME TO RAI$E’ campaign is supported by broadcast, digital, print, OOH, social and stadium activation nationwide.
National Sponsorship Manager: Lisa Randle
Creative and Sponsorship Agency: Gemba
Executive Creative Director: Boyd Hicklin
Senior Creative: Nathan Davoli
Art Direction & Design: Alexandra Longbottom
Graphic Design: Honey Terrill
Executive Producer: Luke Coulson
Account Managers: Bridge Lane & Amelia Faulkner
Director: Boyd Hicklin
Creative Director: John Gavin
Visual Effects Supervisor: Andrew Montague
Executive Producer: Haley Polacik
Producer: Monique Mulcahy
DOP: David Guest
Illustrator: Kat Chadwick
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]