Hundreds of colourful pairs of ‘Loan Johns’ will be seen throughout Tasmania as travellers climb mountains, dance at winter festivals and forage for truffles this winter.
As part of its anti-ordinary ‘Off Season’ winter campaign, Tourism Tasmania is supporting travellers to embrace winter and revel in the season by providing a limited number of free merino wool long johns to keep travellers toasty warm during their wild winter adventures.
The Loan Johns are made from sustainably grown superfine merino wool by Tasmanian company, Smitten Merino and come in five colours, sizes XS-XL.
Interstate travellers will have the opportunity to pick up a pair of Loan Johns from a designated stand at Launceston Airport on Saturday 5 June and at Hobart Airport on Friday 2 July, with limited stocks available.
“Tasmanians are a generous and creative bunch with a strong sense of community,” said John Fitzgerald, CEO of Tourism Tasmania.
“We understand how to do winter properly and want to ensure our visitors are comfy and warm during their Off Season adventures. Our tourism industry has also got on board this campaign with hundreds of creative Off Season experiences that visitors can only enjoy during winter in Tassie.”
Tourism Tasmania’s Off Season campaign is our invitation for visitors to go full winter and enjoy the unique perspective on life that Tasmania embodies.
The Off Season is winter for real – it’s the time to enjoy blazing log fires, slow-cooked feasts, snow-frosted forests and exceptional star gazing during long winter nights.
The winter campaign encourages mainlanders to come and experience a uniquely Tasmanian holiday for themselves during a time when the locals feast harder, dance longer, and embrace the very wilderness that defines them.
Travellers will be encouraged to share the best of their Tasmanian winter adventures on social media using #TassieOffSeason.
