Tourism Aus CMO To Join ADMA Engage Panel

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Four new speakers have joined the program for next month’s ADMA Engage, the association’s annual event that focuses on customer experience and the four pillars that underpin it: content, creativity, data and technology.

“The marketing role is changing dramatically and there are opportunities for marketers to have a broader business role. With the emergence of roles such as the Chief Experience Officer and Chief Customer Officer in the last few years it was timely to organise an industry leaders’ panel around the hotly debated topic of who really owns the customer experience journey in a company,” said ADMA CEO Jodie Sangster.

Taking part in the debate are:

  • Stephen Nugent, chief customer officer, HCF
  • Nick Baker, chief marketing officer, Tourism Australia
  • Paul Sainsbury, chief customer officer, AMP
  • Brian Vella, managing director, DT
  • Mark Tarring, chief operations officer, Virgin Money Australia.

Stephen Nugent has more than 30 years’ experience in the finance and insurance industries. He possesses a wide range of experience in project and operations management, process improvement, sales, marketing, customer service, financial management, aged care, strategic planning and compliance.

Nick Baker is responsible for managing Tourism Australia’s global marketing operations, including its global advertising campaigns, digital and social presence, insights and international public relations programs. As CMO, he has had responsibly for steering Tourism Australia’s multi-platform There’s nothing like Australia campaign, which has appeared in 25 countries and been translated into 17 languages. Prior to joining Tourism Australia, Nick worked for 10 years with Voyages Hotels and Resorts as executive general manager, sales and marketing, where he launched and developed the Voyages brand locally and globally.

Paul Sainsbury has held several leadership positions since joining at AMP in 2000 and currently sits on the AMP Group Leadership Team as Chief Customer Officer. This role was created in 2013 with a strategic focus on AMP customers and improving their experience. Paul’s business portfolio also includes AMP SMSF, brand and marketing, digital, customer strategy and experience, customer segments, design new ventures and innovation and sales as well as a dedicated business transformation team.

Brian Vella began working for a range of digital start-ups including He joined DT, a member of marketing communications enterprise, STW Group, in 2001 where he combines his management/marketing degree with his passion for design, technology and invention. He leads a team of diverse specialists designing customer experiences for many of Australia’s most successful brands including Honda, Bunnings, NAB, Myer, Officeworks, Australia Post and Qantas.

As the COO of Virgin Money Australia, Mark Tarring is responsible for finance, people and culture, risk, compliance, legal, program office, change delivery, operations and customer experience. An entrepreneurial banking and insurance professional with over 20 years of financial services experience in the U.K and Australia, he specialises in finance, retail banking, general insurance, superannuation, sponsoring and managing businesses through change, customer experience and operations and HR.

Engage takes place at Crown Promenade in Melbourne on Monday 24 November and Luna Park in Sydney on Wednesday 26 November 2014. An early bird discount is available for tickets purchased by Friday, 31 October 2014. The current Engage program can be viewed at here.

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