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Reading: Torstar Wins Three Global Retail Leaders
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B&T > Media > Torstar Wins Three Global Retail Leaders
Media

Torstar Wins Three Global Retail Leaders

Sheree Mutton
Published on: 26th November 2018 at 9:29 AM
Sheree Mutton
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TORSTAR has been engaged by global brands, Victoria’s Secret, Steve Madden and Drew Barrymore’s beauty line Flower Beauty, to spearhead their launches in the Australian market.

Founded by Tory Archbold 18 years ago, TORSTAR is a leader in the field, establishing a formidable reputation around extraordinary brand success stories.

“It’s an exciting time in the Australian retail landscape where internationally-recognised brands such as Victoria’s Secret, Steve Madden, and Flower Beauty are targeting our market to expand their global footprint,” said Archbold.

“We attract these highly-successful businesses through referral, our reputation and impressive track record of driving strategic communications that deliver real-time sales results.”

TORSTAR has been responsible for launching some of the biggest retail brands into the Australian marketplace including Zara, Neiman Marcus, NEXT UK, Sephora.com.au and Topshop.

In 2011, TORSTAR was the driving force behind Zara’s most successful global launch with 22,000 people walking through the doors at the store event in Sydney.

“TORSTAR has established itself as the agency of choice for top-performing global retail brands launching into the Australian lifestyle market.

“We differ from our competitors by valuing brand strategy and development; and thinking outside of the box to deliver results,” said Archbold.

Previous Australian brand success stories for TORSTAR include Seafolly and Sukin Natural Skincare.

From 2008 – 2016, TORSTAR led the global communications for Seafolly, generating over $500 million in PR value for the Gigi Hadid campaign within 48 hour of launch at the acquisition time of the brand.

Similarly, TORSTAR pioneered the global communications to grow Melbourne brand Sukin into a globally-recognised company.

The brand now sells one Hydrating Mist Toner every 52 seconds.

“Change is constant, and since starting TORSTAR with like-minded people who wanted to push boundaries, stand out from the crowd and disrupt, we have continued to evolve as an agency leader,” said Archbold.

TORSTAR is also celebrating a successful 10-year partnership with Nespresso, creating, activating and implementing memorable consumer and media events.

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By Sheree Mutton
Sheree Mutton is an award-winning journalist and accomplished online editor, television reporter, columnist and commentator. Her career in the media industry spans a decade. She is currently the Beauty and Health Director of The Australian Women's Weekly magazine. Sheree made her television debut at 19-years-old, alongside Australian fashion designer, Peter Morrissey. Appearing on Foxtel’s Fashion TV, Sheree’s performance received positive reviews. While finishing a Bachelor of Journalism degree at the University of Wollongong, Sheree began her reporting career at Fox Sports News, before moving to Fairfax Media as a News Reporter in 2010. Covering many rounds including politics, crime, health and entertainment, her work has been published in 11 newspapers, including, The Sydney Morning Herald, The St George and Sutherland Shire Leader and the Illawarra Mercury. She later went onto become Features Editor and was also a News Presenter on Sydney’s TVS News program airing on Channel 44 in 2011. Following a stint in NYC in 2012, Sheree returned to Sydney to continue working as a journalist and as a freelance lifestyle writer. She has written for a range of fashion, health, beauty, lifestyle, travel and business magazines, including It’s Your Business, Luxury Travel Magazine, Escape Magazine and Renegade Collective. In 2014, Sheree was appointed as the Online Editor of Australia's largest magazine, The Australian Women's Weekly, covering everything from fashion and beauty to health and breaking news. Less than a year later, it was announced that Sheree would take on the position of Health and Beauty Director to manage all of the magazine's health and beauty content. Sheree also teaches online media, magazine and journalism classes at The Fashion Institute and hosts various lifestyle events around Australia including VAMFF and Health and Wellbeing Weekend. She regularly appears on 2UE's Talking Lifestyle station as a commentator.

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