Torstar Wins Three Global Retail Leaders

Torstar Wins Three Global Retail Leaders
Sheree Mutton
By Sheree Mutton



TORSTAR has been engaged by global brands, Victoria’s Secret, Steve Madden and Drew Barrymore’s beauty line Flower Beauty, to spearhead their launches in the Australian market.

Founded by Tory Archbold 18 years ago, TORSTAR is a leader in the field, establishing a formidable reputation around extraordinary brand success stories.

“It’s an exciting time in the Australian retail landscape where internationally-recognised brands such as Victoria’s Secret, Steve Madden, and Flower Beauty are targeting our market to expand their global footprint,” said Archbold.

“We attract these highly-successful businesses through referral, our reputation and impressive track record of driving strategic communications that deliver real-time sales results.”

TORSTAR has been responsible for launching some of the biggest retail brands into the Australian marketplace including Zara, Neiman Marcus, NEXT UK, Sephora.com.au and Topshop.

In 2011, TORSTAR was the driving force behind Zara’s most successful global launch with 22,000 people walking through the doors at the store event in Sydney.

“TORSTAR has established itself as the agency of choice for top-performing global retail brands launching into the Australian lifestyle market.

“We differ from our competitors by valuing brand strategy and development; and thinking outside of the box to deliver results,” said Archbold.

Previous Australian brand success stories for TORSTAR include Seafolly and Sukin Natural Skincare.

From 2008 – 2016, TORSTAR led the global communications for Seafolly, generating over $500 million in PR value for the Gigi Hadid campaign within 48 hour of launch at the acquisition time of the brand.

Similarly, TORSTAR pioneered the global communications to grow Melbourne brand Sukin into a globally-recognised company.

The brand now sells one Hydrating Mist Toner every 52 seconds.

“Change is constant, and since starting TORSTAR with like-minded people who wanted to push boundaries, stand out from the crowd and disrupt, we have continued to evolve as an agency leader,” said Archbold.

TORSTAR is also celebrating a successful 10-year partnership with Nespresso, creating, activating and implementing memorable consumer and media events.




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