TorchMedia Honours ANZAC With New Campaign

TorchMedia Honours ANZAC With New Campaign
SHARE
THIS



TorchMedia has partnered with Metro Trains Melbourne and the Retired Servicemen’s League of Victoria to commend the 100th Anniversary of ANZAC Day.

The new campaign will appear across Melbourne metropolitan trains in the lead up to ANZAC Day, beginning April 13th.

The train wrap decal promotes the ANZAC Appeal, an initiative by the RSL to raise money for returned servicemen by selling badges. The badges are in the shape of the iconic Rising Sun emblem which has been used for years by Australia’s armed services.

The campaign has been designed to communicate with hard-to-reach commuters, to remind them of the importance of the centenary date. TorchMedia and Metro Trains are providing the media space for the momentous day, with the train campaign running for two weeks.

Peter Smith, manager of Fundraising Appeals for RSL Victoria, is confident the new Metro Trains campaign will help boost donations, particularly among young Australians.

“For almost 100 years, the ANZAC Appeal has been raising funds for Australian servicemen and women when they are in need,” Smith explained. “It’s important we ensure the spirit of the ANZACs stays as strong for the next 100 years, and beyond. People can lend a hand and show their support by buying an ANZAC badge and wearing it with pride or donating online at www.anzacappeal.com.au.”

“Partnering with RSL Victoria for the centenary is a powerful way to promote the ANZAC Appeal among Melbourne’s large commuter audience,” explains Marty McConnell, business development manager at Metro Trains Melbourne.

Kirsty Dollisson, general manager of TorchMedia, said that media consumption habits are changing and we’re seeing a shift away from traditional TV and print advertising. Out-of-home is going from strength to strength benefiting from this shift, providing an ideal channel to spread the word about the ANZAC Appeal. TorchMedia is proud to support such a worthy cause.

Please login with linkedin to comment

Clemenger BBDO Sydney Customer Journey

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.