Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director.
Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned media channels.
With a strong track record pioneering innovative approaches to developing multi-channel social content strategy, Mr Pitney’s achievements include buying former Fairfax Youth platform TheVine.com.au and quickly scaling its audience before it was acquired by Junkee Media in 2016.
From there he founded Gen-Z publication Punkee, and as Managing Editor was responsible for creating its famed ‘Bachy Recaps’ that, along with other content, helped drive the brand to take out ‘Launch of the Year’ at Mumbrella Publish 2017.
Pitney was also recognised in B&T’s ’30 under 30’ later that year.
Since 2018, Pitney has transitioned to lead strategy and product initiatives across the broader Junkee and oOh!media business, gaining exposure and experience solving a wide range of commercial and creative challenges through Junkee’s agency offering, Junkee Studio.
Neil Ackland, oOh!media’s Chief Content, Creative and Marketing Officer, said the promotion reflected the huge success Tom had enjoyed applying his innate knowledge of social content to some of Australia’s leading brands.
“Tom has already played a crucial role building Junkee Studio’s client base, and has done an outstanding job driving multi-channel social content strategy for our key clients,” he said.
Junkee Studio is comprised of creatives, designers, video editors and producers, writers, social media experts and storytellers, who add targeted content creation into a brand’s ongoing communications strategy, guided by custom research and insights.
Please login with linkedin to commentjunkee studio
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]