B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Todd Sampson Moves To Non-Exec Chairman Role, New CEO Leo Burnett Sydney Appointed
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Todd Sampson Moves To Non-Exec Chairman Role, New CEO Leo Burnett Sydney Appointed
Media

Todd Sampson Moves To Non-Exec Chairman Role, New CEO Leo Burnett Sydney Appointed

Staff Writers
Published on: 26th August 2015 at 8:29 AM
Staff Writers
Share
2 Min Read
SHARE

Todd Sampson has stepped back from the role of CEO of Leo Burnett Sydney to take on a non-executive chairman role. Peter Bosilkovski, who was appointed managing director last year, will become the new CEO of the Sydney office.

Melinda Geertz will remain the CEO of the Melbourne office.

Sampson, who is also well known for his show Redesign My Brain and who also joined the Qantas board this year, has been at the helm of Leo Burnett for nearly a decade.

“I have been the CEO of this company for eight years and it’s time for change,” said Sampson.

“I have always been open and clear about my succession plan. Establish two strong leaders and management teams in each office and then give them the space they need, and deserve to do their jobs. Peter Bosilkovski’s appointment as CEO of the Sydney office was the final piece in that puzzle.

“Moving to a non-executive chairman role not only gives Peter and Melinda space, it also gives me more time to focus on my other interests, particularly in the start-up space. As the non-executive chairman, my job now is to help mentor and support both Melinda and Peter as they bring to life their ambitions for Leo Burnett.”

Bosilkovski added: “I’m exceptionally passionate about Leo Burnett, its future and our people, and the changes our industry is now facing. Todd has been an incredible mentor to me and a friend for over six years and I appreciate the opportunity he has given me. I’m also glad this partnership will continue in his new role as a non-executive Chairman.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Swithced on Media, webinar
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?