Todd Sampson has stepped back from the role of CEO of Leo Burnett Sydney to take on a non-executive chairman role. Peter Bosilkovski, who was appointed managing director last year, will become the new CEO of the Sydney office.

Melinda Geertz will remain the CEO of the Melbourne office.

Sampson, who is also well known for his show Redesign My Brain and who also joined the Qantas board this year, has been at the helm of Leo Burnett for nearly a decade.

“I have been the CEO of this company for eight years and it’s time for change,” said Sampson.

“I have always been open and clear about my succession plan. Establish two strong leaders and management teams in each office and then give them the space they need, and deserve to do their jobs. Peter Bosilkovski’s appointment as CEO of the Sydney office was the final piece in that puzzle.

“Moving to a non-executive chairman role not only gives Peter and Melinda space, it also gives me more time to focus on my other interests, particularly in the start-up space. As the non-executive chairman, my job now is to help mentor and support both Melinda and Peter as they bring to life their ambitions for Leo Burnett.”

Bosilkovski added: “I’m exceptionally passionate about Leo Burnett, its future and our people, and the changes our industry is now facing. Todd has been an incredible mentor to me and a friend for over six years and I appreciate the opportunity he has given me. I’m also glad this partnership will continue in his new role as a non-executive Chairman.”