Specialist social video content marketing agency Emotive has continued to expand its client service team with the appointment of Marshall Campbell as business director.
Marshall joins Emotive from TKT Sydney, where he worked as an account director for two-and-a-half years years on FMCG brands including Campbell Arnotts and Frucor Beverages.
In his new role, Campbell will work alongside Emotive’s Alison Mitchell (marketing and business director) and Sarah Clifton (business director) managing the agency’s account portfolio.
Emotive founder and CEO Simon Joyce said: “We have had an incredible year, working with amazing clients and pushing the boundaries in video content marketing.
“Marshall’s appointment is a great reflection of our momentum, and I know his experience and energy will be well received by our clients.”
Commenting on his new role, Campbell said it was an easy decision to move to Emotive.
“They have redefined how brands can successfully use video content to meet and exceed business objectives, and I am so excited to be part of such a progressive and growing business,” he said.
Marshall has commenced his role with Emotive and is based in Sydney.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]