Popular dating app Tinder has announced it is partnering with the Sydney Gay & Lesbian Mardi Gras for its 40th anniversary festival this year.
Tinder is going completely rainbow for the event with a colourful float in the Mardi Gras parade.
The app will also host an interactive space on Fair Day to help experienced ‘swipers’ and curious newbies get the most out of their Tinder experience, and make meaningful matches throughout the carnival.
Jonathan Badeen, co-founder and chief strategy officer at Tinder, said: “Participating in Sydney’s Mardi Gras is one more step towards our commitment to the community around the world – from our recent Pride celebrations in the US, UK, France, Germany and Spain, to many future events and efforts that celebrate diversity.”
Sydney Gay & Lesbian Mardi Gras CEO Terese Casu said: “We are very pleased to welcome Tinder to partner with us at our 40th anniversary festival. We look forward to celebrating love with them as they continue to show their support for the LGBTQI+ community.”
The Mardi Gras runs from Friday 16 February 2018 to the iconic parade on Saturday 3 March 2018.
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]
Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic. Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]
In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.
Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]
Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]