Tinder, has partnered with Netflix to launch an integrated campaign bringing Regency-era romance into the heart of Australia’s dating scene.
The partnership is underpinned by new Tinder data, The Yearn Index, which debuts research from young single Australians and reveals a major cultural shift. Gen Z aren’t chasing instant sparks, they’re craving anticipation, emotional tension and slow‑burn connection that underpins yearning.
Showing more than three in four Gen Z singles want to experience a stronger sense of “romantic yearning” in their relationships this year, while 81 per cent believe that yearning plays an important role in early emotional connection.
This sentiment is mirrored in Bridgerton’s storytelling, which platforms the type of slow-burn romance and connection young Aussies are craving in their dating lives.
Data shows yearning could be good for the soul, as 74 per cent of Gen Z singles feel more self-confident when there is a strong sense of yearning. Australians are taking this one step further, showing their real intentions from the get-go, with a 170 per cent increase in mentions of yearn and 125 per cent increase in mentions of slow-burn in Australian Tinder bios.
At the centre of the campaign is the creative platform “Let Thy Swipe Season Begin”, positioning Tinder as the catalyst for a new social season, where singles are encouraged to step into their own main-character moments, inspired by the romance, anticipation and slow-burn attraction celebrated in Bridgerton Season 4.
The campaign features a film that reimagines the feeling of meeting your date as a Bridgerton moment, with creators fueling the fandom through recreations and concepts around regency vs. modern dating.
Acting as the host of Tinder’s “social season,” Courtney Act introduces eligible singles to The Ton, announces the opening of swipe season, and anchors hero and social-first content throughout the campaign.
“Dating should have a little drama, a little desire, and a delicious sense of anticipation. Whether it’s on Bridgerton, on Tinder, or on the stage, I’m all about letting attraction build, because the slow burn is always the most satisfying.” Act said.
Kristen Hardeman country director at Tinder Australia, commented on the campaign: “Bridgerton isn’t just a global phenomenon, it’s a cultural moment. Partnering with Netflix allows us to meet singles right at the intersection of fantasy, romance and real-world dating. By bringing Bridgerton’s sense of anticipation, yearning and possibility into the world of Tinder, we’re reminding Aussies that modern dating can still feel exciting, intentional and full of sparks.”
Featured Creators and Talent include Courtney Act, Bernie Moreira, Jake Vella, Tyron Dominic Porras (Dom Ski), Kylie Garbough, Hallie Newman (hallie & maddi) and Maddison Newman (hallie & maddi).
Credits:
Marketing and Communications: Tinder
Brand & Media Partner: Netflix
Creative Agencies: Akcelo and This Is Amplify
Paid Media: Alley Group
PR: Herd MSL
