Tinder is launching its vaccine advocacy initiative in Australia to encourage young Gen Z members to get vaccinated as lockdowns continue to impact the country and as daters hope to meet their matches in real life.
As a part of the initiative, Tinder will be enabling members access to an all-new vaccine centre to display stickers and express their vaccination status and sentiment on their profile.
The initiative will reach millions of Tinder members across Australia and connect them with valuable, easy to use resources:
● Profile Stickers: Members can display their vaccination status and advocate for their potential matches to get vaccinated by adding interactive new stickers from the vaccine centre to their profile.
Stickers include “Vaccinated,” “Vaxing Soon,” “Immunity Together,” and “Vaccines Save Lives.”
● Local Resources: The in-app centre will link to www.health.gov.au so members can easily access government-approved vaccine information and book an appointment at their nearest vaccination site
The vaccine advocacy comes after recent findings from Tinder in Australia in 2021 have revealed that back to winter in 2020, 40 per cent of Gen Z’s surveyed felt isolated by the lack of social interactions. With 36 per cent missing in-person interactions. Meanwhile, 84 per cent agreed that yes, dating apps have been helpful in remaining connected and meeting new people throughout the global pandemic.
Papri Dev, senior director, APAC Communications at Tinder, said: “The pandemic really pushed our members to get creative to make new connections.
“Vaccinations have become a popular talking point on Tinder and mentions of ‘vaccine’ in member bios in Australia increased by 220 per cent comparing July 2021 to January 2021, and 30 per cent between July 2021 and June 2021 – this is a new all-time high.
“As Australia’s vaccination drive gains momentum, we want to extend support and encouragement for our members to be better equipped to find their way back into in real life (IRL) dating when it becomes a possibility.
“Our intent is to make dating safer everywhere and for everyone and Tinder vaccine stickers will make it both easy and fun to share your vaxxing vibe, and start something epic!”
