B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Time Inc. Signs Exclusive Partnership With Outbrain
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Time Inc. Signs Exclusive Partnership With Outbrain
Media

Time Inc. Signs Exclusive Partnership With Outbrain

Isabella Barbato
Published on: 21st November 2014 at 9:28 AM
Isabella Barbato
Share
5 Min Read
SHARE

Global media company Time Inc. has teamed up with content discovery platform Outbrain for an exclusive multi-year agreement that is expected to generate more than $100 million incremental revenue for Time Inc.

Under the agreement, Time Inc. will deploy the full suite of Outbrain’s content discovery solutions across its global digital portfolio, thus offering deeper engagement to readers, by seamlessly surfacing content that is interesting to them.

Time Inc. senior vice president of finance and advertising sales, Andy Blau said: “Our success has always been based on unique relationships with audiences. This provides marketers with an ideal environment to deliver their messaging. Today, we are connecting with consumers across every conceivable platform, serving them content that is relevant and engaging. Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership. It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.”

“Being selected by Time Inc. to power content engagement and promoted content is a powerful indication that time and time again, leading premium publishers choose global trusted partners like Outbrain. We understand publishers’ challenges and needs and we care about building a sustainable business model around content discovery”, says Eytan Galai, managing director, Outbrain APAC & EEMEA. “Adding Time Inc. to our ever growing network strengthens the value for Australian brands, media, PR and creative agencies, who produce great branded content and aim to get it discovered by engaged audiences, even when they are consuming content on non-Australian global sites.”

With influential brands such as Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine, and NME, Time Inc. has experienced significant digital growth over the past year and currently boasts more than six billion page views per quarter and 131 million unique users per month, globally.  The company has increased its video streams more than 200 percent year over year.

“Australian audiences are reading global titles like the ones in the Time Inc. network. It’s exciting that through Outbrain, brands can now engage audiences across such premium sites.” said Ayal Steiner, GM of Outbrain Australia & New Zealand. “This win comes at the back of other large roll outs we have been carrying out on sites like BBC, Sky News UK and Mashable to continue to grow our reach and scale. Combined with our local publisher network and other global sites like CNN, ESPN and others, Outbrain represents the largest network of premium sites for content discovery in Australia & New Zealand.”

Outbrain has invested seven years of innovation on behalf of its partners, broadening its technology into a multifaceted platform to drive a new era of digital publishing. Its full stack software solution empowers an entire media organization to more effectively manage its brands’ online content and programming experience. Outbrain will provide Time Inc. with tools that marry editorial decision-making with predictive analytics and algorithmically generated content recommendations. Time Inc. will also leverage Outbrain’s premium publisher network to drive incremental engaged audiences to their media properties.

“We are so much more to publishers than just a widget at the bottom of the page, driving a revenue stream”, says Steiner. “Our platform evolved to empower editors to program the ‘what’s next’ moment on home-pages and articles. Business and commercial teams can now use Outbrain to drive interested audiences to areas of the network to hit business KPI’s, while product teams use Outbrain to quickly manipulate the page layout and create a more personalised user experience on desktop, tablet, mobile sites and in apps. We enable publishers to truly capture the opportunity of content discovery, on desktop and on mobile devices alike, by working across the entire market and not with a specific agency group”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Health Insurance, The Salvation Army, Trees are hugging back
Share
By Isabella Barbato
Senior digital marketing professional with over 12 years of diversified and global experience. Thoroughly versed in all aspects of Marketing, and particularly Digital Strategy, Content Marketing and implementation of complex, enterprise-level digital projects in B2B & B2C environments. Extensive experience in the Technology & Media sector.

Latest News

L-R: Karima Asaad, Mat Baxter, Mark Britt.
Inside Mat Baxter, Mark Britt & Karima Asaad’s Vision & Visuals For ‘Punk’ Healthcare
14/07/2025
Jameson Kicks Off Collingwood Partnership With VIP Game Day Experience
14/07/2025
Tesla driving along a road
Grok Hits The Road In Tesla Just Days After Antisemitic Meltdown Sparks Outrage
14/07/2025
Engine Appoints Khemistry’s François Hafner As General Manager
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?