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Reading: Tim Cahill Fronts Greyhound Racing NSW’s Campaign To Promote Greyhounds As Pets
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B&T > Campaigns > Tim Cahill Fronts Greyhound Racing NSW’s Campaign To Promote Greyhounds As Pets
Campaigns

Tim Cahill Fronts Greyhound Racing NSW’s Campaign To Promote Greyhounds As Pets

Staff Writers
Published on: 19th September 2019 at 11:05 AM
Staff Writers
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Greyhound Racing NSW (GRNSW) has launched their brand new campaign to promote their not-for profit initiative, Greyhounds As Pets (GAP).

The campaign, titled ‘Setting New Standards’, has been created by Bastion Banjo and features Australian Socceroos legend and GAP ambassador Tim Cahill.

Cahill made his first public appearance for GAP on June 30 at the Greyhound Adoption Day at Lyne Park in Sydney’s East. This was one of many such adoption days designed to bring education and awareness to the GAP program.

Banjo’s managing partner Andrew Varasdi said, “Greyhounds are misunderstood and stigmatised by far too many people. We are extremely excited to have been appointed to this campaign and to be working with GRNSW to change perceptions and educate people about what wonderful pets they really make.”

Tony Mestrov, CEO of Greyhound Racing NSW, added:  “Greyhounds As Pets program is a key plank in the Greyhound industry’s commitment to the rehoming of retired Greyhounds. A commitment that extends well beyond a Greyhound’s racing career. The message we want to spread is simple and clear: ‘Adopt a Grey Today’. GAP is doing extraordinary work and we are delighted to have Tim on board to help us achieve our goal.”

Cahill is so passionate about the program that he recently adopted a greyhound by the name of ‘Luna Moana’. ‘LUMO’ now lives on his family farm in Byron Bay.

Cahill said, “This campaign is an amazing opportunity to educate the public on the great work being done by GAP and what great pets greyhounds make. Seeing these beautiful animals adopted into loving homes is what I want to see most as a result of this fantastic campaign.”

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TAGGED: Ad campaigns, Bastion Banjo, Tim Cahill
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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