TikTok Unveils #AdTok With Macca’s, VEGEMITE And Cottee’s Campaigns
TikTok For Business has officially launched #AdTok, a world-first initiative aimed at demystifying TikTok for marketers in Australia and New Zealand.
Through the dedicated hashtag, #AdTok will become an ever-evolving and accessible destination providing businesses with informative and educational videos created by TikTok For Business, brands and top creators.
Designed to help businesses of all sizes learn more about how to lean into the TikTok community and find success for their brand on the platform, #AdTok will feature content including marketing tips, creative inspiration and examples of successful TikTok campaigns.
The launch of #AdTok will be supported by an integrated marketing campaign, including print, online and social ad executions.
TikTok describes #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity.
#AdTok will launch with innovative content from three beloved brands, who’ve each remade their most iconic ads for TikTok. Through this work, McDonald’s Australia, VEGEMITE and Cottee’s Cordial have each shown how their creative can be reimagined for the platform, bringing their brand and campaigns to life in a uniquely TikTok way.
At the heart of these remakes is a memorable audio asset that has become synonymous with the respective brands, showcasing the power of sound on TikTok.
As part of their 50th Birthday celebration campaign, long-term partner McDonald’s worked with us to ‘TikTokify’ their famous “I’m lovin’ it” jingle. Macca’s engaged a diverse mix of popular local TikTok creators to put their own spin on the brand’s jingle, and enlisted Australian DJ, Havana Brown’s (@djhavanabrown) help to mix these original creations together in a new and uniquely TikTok iteration of the jingle.
@djhavanabrownHave a listen to my #tiktokremake of @mcdonaldsau iconic sound. @tiktokforbusiness_anz #adtok #ad♬ original sound – djhavanabrown
Nichole Tsiros, senior brand manager, McDonald’s Australia said,”Since opening our first restaurant in Australia 50 years ago, our customers have nicknamed us Macca’s and made us their own. Aussie’s have a special connection with our brand and the experiences and moments it has given them. Through working with TikTok, local musicians made our ‘I’m Lovin It’ jingle their own, resulting in engaging and creative content to celebrate 50 years of iconic Macca’s moments in Australia.”
Havana Brown, DJ said,”The opportunity to mark such a massive milestone for an iconic brand was one I couldn’t pass up, having grown up listening to the “I’m lovin’ it” jingle. It was awesome to see everyone’s unique takes on such a familiar tune and to bring them all together in a 2021 remix for Macca’s.”
Iconic Australian brands, VEGEMITE and Cottee’s Cordial have also taken to TikTok as part of the launch of #AdTok to reimagine their trademark sounds for the platform. VEGEMITE has worked with culinary superstars @morganhipworth and @dimsimlim to create mouth-watering dishes as part of their 2021 takes on “Happy Little VEGEMITEs”.
@morganhipworthI’ll be a Happy Little Vegemite all day everyday with these brownies 🤤 #adtok #tiktokremake @tiktokforbusiness_anz #ad #vegemite #tasteslikeaustralia♬ original sound – Morgan Hipworth
Matt Gray, head of marketing, Bega Foods (VEGEMITE) said,”VEGEMITE is an Australian icon and we love seeing our community get creative with the brand. The talent and creativity that lives on TikTok presented an unmissable opportunity to welcome a couple of our fans to reimagine Happy Little VEGEMITES, a song that is as well-known as the national anthem, and to demonstrate how marketing that is simple yet effective resonates across generations and platforms.”
Cottee’s Cordial signed up Canberran singer-songwriter and master of character-based skits, @avneesha_official, alongside @benblue01, known for his outrageous dress-ups and comedic videos, to put their own spins on the classic Cottee’s jingle.
@avneesha_officialI got a surprise visit! 🤩 what is your fav Cottee’s cordial flavour? @tiktokforbusiness_anz #ad #adtok #tiktokremake♬ original sound – avneesha
Claire Walker, GM Lifestyle, Asahi Lifestyle Beverages said: “Working with some of TikTok’s brightest local creators to produce a fresh take on our much-loved tune was a great opportunity to showcase the power of sound to resonate and engage with audiences. We were excited to be able to translate our iconic sound to a new platform and we can’t wait to see what TikTok’s highly-engaged community thinks of this new iteration.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.