TikTok Partners With Matildas & Socceroos As Teams Launch New Accounts

TikTok Partners With Matildas & Socceroos As Teams Launch New Accounts

TikTok has penned a new partnership with Football Australia and both the CommBank Matildas and Subway Socceroos have launched TikTok accounts.

Football Australia said that the new partnership will “complement” the teams’ existing digital and social media offerings and let the teams create “fresh and unique content,” including behind-the-scenes access.

TikTok will also feature images and content of both CommBank Matildas and Subway Socceroos in out of home and above the line campaigns.

@socceroos He can make saves. He can dance. AND he can make coffee?! Redders’ is a real catch 🧤 #socceroos #FIFAWorldCup #coffee #redmayne ♬ RUNAWAY – KAYDEN

“Football is the world game and with TikTok having over a billion users globally, this new partnership is an exciting one for both the CommBank Matildas and Subway Socceroos,” said Peter Filopoulos, Football Australia’s head of marketing, communications, and corporate affairs.

“Our senior national football teams resonate deeply with all communities and our playing group have a strong following both at home and abroad. These TikTok accounts present the opportunity for fans to engage with both teams in a different and unique way, using the power and popularity of short-form mobile video.

“With our Subway Socceroos taking on the world at the FIFA World Cup Qatar 2022™ and our CommBank Matildas to take centre stage when Australia co-hosts the FIFA Women’s World Cup 2023™, we are using this moment in time to engage new and diverse audience, and not only entertain and educate but inspire a new generation of footballers through this presence on TikTok,” Filopoulos concluded.

Jonathon Oake, sport business development for TikTok APAC, said: “We’re excited to partner with Football Australia to launch both the CommBank Matildas and Subway Socceroos on TikTok. During a time of incredible excitement for football here in Australia, we welcome them both to our platform which reaches millions of Australian sport fanatics. I have no doubt that this partnership will deliver some of the best content we have seen on TikTok, all whilst we cheer for them from the sidelines!”




Please login with linkedin to comment

matildas Socceroos TikTok

Latest News

Universal Reveals Death-Defying Marketing Stunt For The Fall Guy
  • Campaigns

Universal Reveals Death-Defying Marketing Stunt For The Fall Guy

Universal Pictures launched a new marketing campaign for The Fall Guy starring Ryan Gosling and Emily Blunt that saw its stunt team ascend a giant OOH billboard in Sydney. The stunt team, who featured in the actual film performed a mock fight scene atop the billboard, dangling over the edge of its gantry — its certainly […]

University Of Sydney Appoints CHEP For Australia & APAC Media Account
  • Advertising

University Of Sydney Appoints CHEP For Australia & APAC Media Account

The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region, following a competitive pitch. CHEP Media will support one of the world’s top 20 universities with an integrated, whole-of-university media strategy, to further elevate its brand profile and driving recruitment for […]

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]