TikTok has launched its AUNZ Agency Awards, a new initiative to recognise agencies driving exceptional business growth and advertiser success on the platform.
“TikTok is a powerful commercial and growth platform, where creativity and impact go hand in hand. Our agency partners are the bridge between cultural relevance and business results, turning ideas that capture attention into campaigns that drive meaningful business growth,” said TikTok ANZ general manager for global business solutions Amy Bradshaw.
“The most engaging advertising is also the most effective, and these awards recognise the agencies proving every day that creative that converts, engagement that scales and results that compound drive real revenue for brands on TikTok.”
There are ten awards:
- Brand-to-Demand: The agency that most effectively drives consideration outcomes for advertisers on TikTok.
- Pipeline Driver: The agency that delivers the strongest new business momentum on TikTok.
- Commerce Engine: The agency that most effectively embeds ecommerce best practices into client work.
- AI Advantage: The agency that most proactively tests and deploys automated workflows, solutions, or products.
- Measurement Impact: The agency that demonstrates best-in-class measurement, using data to drive real impact.
- High Impact Creative: The agency whose TikTok creative approach most clearly translates into campaign performance.
- TikTok Agency Champion(s): Individual award for standout agency partners who most consistently drive TikTok growth, advocacy, learning, and adoption.
- Rising Star Agency: An emerging agency showing standout momentum on TikTok.
- Independent Agency of the Year: The indie agency delivering the most balanced and meaningful TikTok performance across business scale, growth, adoption, and client penetration.
- HoldCo Agency of the Year: The HoldCo agency that delivers the strongest combination of revenue scale, growth trajectory, and adoption of TikTok’s strategic products.
Submissions are now open and close on 31 October 2026. Work delivered between 1 January and 31 October 2026 will be eligible for consideration.
Shortlisted agencies will be announced mid-November, with winners revealed and celebrated at the in-person TikTok event in Sydney in December 2026.
