TikTok has appointed three new leaders across its local commercial division, completing the senior team for TikTok Global Business Solutions in Sydney.
As a key element of the platform’s local growth strategy, TikTok has appointed Hollie Lowe as Head of Customer Solutions, Elisa Kelsall as Head of Partnerships (commercial) and Andrew Cambridge as Head of Agency, to lead teams in delivering a full service offering for advertising partners.
“I’m delighted to welcome Elisa, Hollie and Andrew to our all-star lineup here in Australia, their appointments represent a key milestone in the development of our local operation as we continue to scale,” said Brett Armstrong, General Manager of Global Business Solutions for TikTok in ANZ. “Since we opened our doors earlier this year, TikTok has gone from strength to strength in this market. We’ve grown the business at a phenomenal pace, thanks to partnerships with many of the country’s leading brands. With the expertise, industry know-how and passion our new leadership team will bring, I’m excited to deliver even more impactful results, and excellence in service for our clients and agencies.”
Bringing extensive digital experience across both ad-tech and agency, Hollie Lowe joins TikTok having previously held roles with Quantcast, iProspect and Carat. She has worked in the UK, Australia, NZ and Southeast Asia across a multitude of brands and verticals and will oversee TikTok’s Customer Solutions team, who work with key clients, agencies and SMBs. The team will drive education and empowerment of TikTok products and platforms with its customers, ensuring smooth on-boarding, excellent results and long-term partnerships.
“I am proud to be part of the positive impact we’re making on people’s daily lives, helping connect brands authentically to their audiences, and leading an inspired team of people every day,” said Hollie, of her role with TikTok.
After working in both sales and marketing across tech and media, Elisa Kelsall has joined TikTok after nine years with Google. As Head of Partnerships, Elisa is responsible for leading the team of brand partner managers who work with advertisers across a range of industry verticals, to inspire creativity in their marketing messages and drive results with their audiences.
Kelsall said: “Being part of something as exciting as the juggernaut that is TikTok and joining a team and a community that is so passionate about our platform was very attractive.”
Having started his career with MySpace, Andrew Cambridge makes a return to the world of digital platforms as TikTok’s Head of Agency. Prior to his new role, Andrew worked for almost four years at Initiative where he led digital, data and technology for the national agency. As Head of Agency at TikTok, Andrew will work with media and creative agencies throughout the ANZ region, building deep partnerships that allow them to maximise the value available through the platform and its creators.
“We’re in an era where creativity and speed pays off for marketers and TikTok provides a perfect canvas to flex this creative spirit,” said Andrew. “The promise this platform shows for brands to once again evolve their marketing strategies in line with the pace of technological change is incredibly exciting.”
Since the launch of TikTok’s Australian office and the introduction of the TikTok for Business brand, including its self-serve platform, the team have experienced a strong response from advertisers. Partners have seen the value that TikTok’s unique, creative and engaged community delivers for their businesses. Locally the team have already worked with a growing list of household-name brands including Movember, Optus, Milo, Apple, V Energy and MINI, to name a few.
