Tiffany & Co. has launched ‘Love is a Gift,’ a new global campaign created in partnership with American Haiku and centered on a two-minute film starring Amanda Seyfried.
Directed by Academy Award nominee Derek Cianfrance, the spot begins with a simple idea: Tiffany doesn’t just sell the gift – it creates objects that become part of the memories people carry with them. The film explores the difference between a gift and a keepsake, and how an ordinary day can become something that lives on across generations.
The story moves between present day and 1990s New York, following a mother (Seyfried) and daughter through a December day that includes a ballet rehearsal, Tiffany’s holiday windows, and a gift that takes on greater meaning with time.
At its emotional core, the film is about a daughter seeing her mother as a woman in her own right for the first time. Seyfried plays a New York choreographer, to portray the mother not simply as the provider of holiday magic, but as a creative woman with a craft and identity of her own.
“Starring new House ambassador Amanda Seyfried, our holiday 2026 campaign film, You & Me, celebrates the memories and traditions that bring us together across generations. Moving between past and present, the film reflects the enduring place Tiffany & Co. holds in life’s most meaningful moments and the stories we carry forward,” said Tiffany & Co. chief marketing officer Andrea Davey.
“As kids, there are these rare moments when we get to enter our parents’ world – to see the places they go, the things they care about and the life they have beyond being our parent. We wanted to capture that feeling from both sides: the excitement of discovering that world as a child, and the joy of sharing it as a parent. Amanda brought such a natural warmth to the relationship, both on and off camera, which made the mother-daughter connection feel so genuine,” said American Haiku creative director Ben Muckensturm.
The 1990s setting was strategic, used to evokes a culturally familiar, pre-digital New York while speaking to parents who experienced the decade as children themselves, mirroring the campaign’s larger theme of one generation passing something meaningful to another.
That idea carries through the music: a reimagining of The Wannadies’ 1994 “You and Me Song” transforms a song associated with youthful romantic love into one about the enduring relationship between mother and daughter.
Production designer Karen Murphy created an Upper East Side home populated with genuine Tiffany archival objects, while a custom ornament inspired by the Bird on a Rock, designed by Jean Schlumberger for Tiffany & Co. in 1965, becomes the film’s central memory object – something designed to return year after year.
The film will run globally across cinema, social (paid and organic), DOOH, site, owned channels, and clienteling across global channels.
Credits:
Director: Derek Cianfrance
Production Company: Radical Media
Executive Producer: Rebecca Niles
Producer: Colin Moran
BTS Photographer: Lili Peper
BTS Videographer: Davi Russo
Agency – American Haiku
Executive Producer: Jenny Read
CCO: Thom Glover
Creative Director: Ben Muckensturm
CEO: Jessica Kingsbery
Head of Operations: Christine DiStasio
Account Director: Melanie Huber
Associate Producer: Caleb Bark
Editor: Jim Helton
Editorial Company: Final Cut
Executive Producer: Sarah Roebuck
Edit Producer: Sarah Knowlton
Colourist: Tom Poole
Colour Producer: Brendan Mills
Color: CO3
VFX & Online: Significant Other
Head of Production: Alexandra Leal
VFX Supervisor: Dirk Greene
Online Producer: Hoa Vu
Sound Design and Mix: Machine
Sound Designer: Michalis Anthis
Executive Producer: Matej Oreskovic
Music Supervision: Matt Kallman
Music: Citizen
ECD / Co-Founder: Theo de Gunzburg
Executive Producer: Molly Young
Producer: Bo Weon
Tech Producers: Sam Bliss, Nike Volpalecka
Tiffany & Co.:
Chief Marketing Officer – Andrea Davey
Chief Brand Creative Officer – Hector Muelas
VP Executive Creative Director – Yannis Henrion
VP Creative Production – Lindsey Wood
Creative Director – Bastien Grisolet
Producer – Trudy Padden
