Ticketek Entertainment Group (TEG) has appointed Greg Segal as managing director of sponsorship and premium experiences, as the group evolves its platform model to meet the next era of live entertainment growth.
Segal joins TEG with more than 30 years experience in brand partnerships, entertainment marketing and commercial strategy. Most recently he was president of brand and marketing partnerships at Live Nation Entertainment ANZ. I this role he led a 50-person team delivering sponsorship growth across tours, venues, festivals and digital platforms.
In his new role, Segal will establish and lead TEG’s newly formed sponsorship and premium experiences business, unlocking integrated brand partnerships across TEG’s platform spanning sport, music and live entertainment. He will report to Cameron Hoy, chief operating officer and head of global ticketing at TEG.
Segal said: “Ticketek Entertainment Group sits at the centre of the live experience economy. The opportunity to build a Sponsorship & Premium Experiences division that embeds brands within the Fan journey by leveraging data, insight and digital to drive measurable impact is incredibly exciting.”
Hoy said: “Greg brings deep commercial expertise and a proven ability to build integrated partnerships that create value at scale. As we strengthen our Sponsorship & Premium Experiences capability, Ticketek is bringing together specialist talent, commercial creativity and insight to create scalable partnership models that drive new revenue streams, deepen fan engagement and unlock greater value across the platform.”
