Thrive Builds Capabilities With Six Senior Hires Nationally

Thrive Builds Capabilities With Six Senior Hires Nationally

Thrive PR + Communications has created six new positions across its Melbourne, Sydney and Brisbane offices, strengthening the agency’s expertise across sport, food & beverage and hospitality communications.

In Thrive’s Sydney office, Jemima Fallows and Caroline La Rose join as account directors.

In Melbourne, Jasmine Richwol (feature image) has been appointed as account director and Jai Higgs as account manager, while Sam Borland-Smith has joined the Brisbane team as senior account executive.

Joanne Barnes has been appointed into another newly created role as HR director, as the agency continues to expand across its five offices.

Thrive founder and MD Leilani Abels said: “Thrive has had a strong start to the year with new clients coming on board alongside a growing existing client base of some of the leading brands in the region.

“We’re delighted to extend and deepen the expertise that we deliver to our clients through these new hires, bringing some exceptional talent into the agency at a time when recruitment has never been more competitive in the region.

“As a heavyweight independent agency with scale across Australia and New Zealand, Thrive provides unique career opportunities in this market.

“We are defining new roles to play to the strengths and passions of talent approaching us, as well as working with our clients to develop hybrid roles delivering inhouse opportunities. We continue to invest in great talent and this in turn delivers the best results for our clients. Our staff retention rates more broadly, also exceed industry standard, hugely impacted by our leadership and our innovative people policies.”

Jemima Fallows brings extensive experience in food, beverage and hospitality to Thrive, having worked for nearly a decade in the hospitality industry and as an event and content producer both locally and overseas.

Most recently Fallows was group PR & partnerships manager at The Solotel Group, where she managed all internal and external communications for the group’s 31 venues across Sydney and Brisbane.

With more than ten years of b2b and b2c communications, PR and social media experience, Caroline La Rose has worked in agency throughout her career across global brands including Oracle, Symantec, Verizon, Adobe, RSA, HTC, Skype and Airbnb.

In Melbourne, Jasmine Richwol joins Thrive from Vicsport, bolstering Thrive’s sports & entertainment expertise.

She also has broad consumer PR experience and has previously worked in television broadcast for Channel 7, Channel 10 and the AFL.




Please login with linkedin to comment

Thrive PR

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.